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Brand identities are living organisms. Are you treating them well?

Markets change, companies change, and people change – we all know that. But when should visual brand identities change? And how should you go about doing that?

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Building the companies of tomorrow with razor sharp focus on brand.

Bård Eker from Eker Group and Robert Leinders-Krog from the Brand Project and Oslo Venture Company are standing in front of the newly opened Eker Werks. There isn’t much left of the train factory that once had its home in this old building, however, today it may just have become one of the most complete innovation houses in the Nordics, right in the middle of Oslo’s newest center, Skøyen.

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Implement like crazy!

Going through any type of rebrand process can be a rollercoaster. But once the decision is made and the strategic work is complete, you can start realizing your changes internally and externally.

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Yes! It’s time for a rebrand.

You’ve now made that thrilling (maybe insane and definitely scary) decision to rebrand your company, product and/or service. As highlighted in the first article in our rebrand series, “Time for a rebrand? Well. Maybe.”, there are two overarching scenarios and seven common reasons that usually guide management toward making this decision.

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Time for a rebrand? Well. Maybe.

Rebranding is a powerful strategic tool to reposition a firm, or manifest a new direction. This is a perspective on the do’s and dont’s, and what to consider before you inform your board.

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Archetype your business. But why?

One of the major tools of brand strategy is a development of Carl Jung’s (the psychologist) summary of the 12 personalities of humankind. Altered to fit the world of business today, the archetype theory fits right into the concept of brand being the combination of thoughts, experiences and associations a human brain has towards a company – which in turn, preferably, create value for the firm.

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The quest for a core narrative

“We need a new narrative” is not uncommon to hear in executive meetings. It’s no longer enough to say “we make great shoes”. Nowadays it’s too easy for a story to become generic or outdated. It must inspire, excite, attract, and engage. And it needs to be unique. To your brand alone. And so – in comes the core narrative. A strategic, and fundamental story that defines your brand.

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M&A: When brand matters most

More than ever before, mergers & acquisitions are brand-driven choices for continuous growth and development of an organization. When executed right, a strategic expansion can secure transformation success and create new, powerful verticals. However, merging or acquiring another brand requires a clear understanding of the forces that come in play when integrating two organizations — effectively transforming them into a new reality. And changing the brand strategy at the very core.

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Management consulting with a twist

Is putting brand at the core – which is why we are building a new kind of advisory business.

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Norway: Your technology hub

This article is all about how you can leverage this technologically advanced country to help your business perform better locally, and internationally. Regardless if you aspire to go global or have a very specific focus on markets outside your home country.

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When customers, employees, and stakeholders love your brand, you fuel growth and create a platform for long-term success.

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