Your firm finds itself in a situation where competition is more visible than before
The most obvious reason to rebrand is when you enter a merger or acquisition scenario. This usually is a matter-of-fact activity for the acquired brand, but can also be a strategic opportunity for the acquiring firm
Entering a new market can be a new region, a new set of customers, or simply changing your target audience because of changes in the decision
A new product or vertical often demands
Your employer brand does not have enough pull. Your ads don’t attract the right talent and your recruitment agency struggles to provide you with stellar candidates your firm wants to build its future on. If this sounds familiar your brand is probably not doing you any favors, and both your business, your perception, and your position may be off.
Attracting and retaining the right talent is one of the eight winning core strategies of successful brands
When electrical cars became a thing again about 20 years ago, customers wanted the comfort and ease of their ICE powered cars transferred to electrical drivetrains. However, early adopters of the electrical wave we
Lastly. You startup is succeeding, you have surpassed the scale-up stage and are now growing at a fast, yet controllable rate. This stage usually requires a close look at structures, focus, communication and – brand.
Once you manage a company with more than a certain amount of people
You’ve now made that thrilling (maybe insane and definitely scary) decision to rebrand your company, product and/or service – now what? In this article, we’ll take you step-by-step through how what to expect and share some tips on how you can navigate though this emotional rollercoaster.Read the story
We as human beings don’t live in an objective and factual world – especially when it comes to our thoughts and feelings. Sometimes we come across people (and brands) we feel a connection with. An attraction that is hard to pin down – it’s as if we already know them. What is it that attracts us to these brands? Why do we invite them into our lives and become loyal to them? One of the reasons is archetypes.Read the story