In the rapidly evolving corporate world, the role of branding has transcended conventional marketing paradigms, emerging as a pivotal element in strategic decision-making.
Read the storyBusinesses are often faced with a broad portfolio of brands. Brand architecture management can lead to portfolio growth, shareholder value, and overall brand equity – if done right.
Read the storyM&A are brand-driven choices for continuous growth and development of an organization. When executed right, a strategic expansion can secure transformation success.
Read the story“We need a new narrative” is not uncommon to hear in executive meetings. It’s no longer enough to say “we make great shoes”.
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