Fusing business logic with brand magic

We drive your firms’ success by helping you define and manage your brands across organizations, portfolios, stakeholders, and employees. At a national and global scale.

And this is the core process we follow:


By applying a combination of qualitative analytics with data-driven insights, we create a holistic understanding of the connection and gaps between the brand, its key stakeholders and the market it operates in. This approach enables decision-making, positioning, and identifies the drivers that define your brand strategy for long-term success.

Get in touch to learn more Combined Shape

  • Brand & Business Audit
  • Portfolio Analysis
  • Brand Equity Analysis
  • Positioning & Competitive Mapping
  • Category Intelligence
  • Customer Journey Analysis

A brand strategy defines the unique identity, personality, and values of a brand, while a business strategy outlines the overall direction and goals of the business. When these two strategies align, the brand is able to communicate a consistent message to its customers, and the business can focus its resources on the areas that best support its brand.

Get in touch to learn more Combined Shape

  • Strategic Vision & Narrative
  • Brand Strategy & Platform
  • Strategic Positioning
  • Portfolio Strategy & Brand Architecture
  • Rebranding Process & Strategy
  • Naming

By translating your core brand strategy and concepts into visual assets, we’re able to design a foundation for bringing your story to life. Your design identity enables the development of a powerful brand platform that allows for remarkable brand expression and experiences – at all phases of the customer journey and at every brand touchpoint. 

Get in touch to learn more Combined Shape

  • Visual brand identity
  • Concept development
  • Digital design concepts
  • Visual brand asset development
  • Brand guidelines
  • Communication concepts

Holistic brand management is critical to building valuable, high-performance brands. By integrating and activating your brand and business strategy into the touchpoints of your brand,  we’re able to drive growth and create a focused, thriving, and aligned business.  

Get in touch to learn more Combined Shape

  • Go-To-Market Strategy
    & Activation
  • Brand Leadership
  • Comms & Marketing strategy
  • Culture Development
  • Management & Brand Rules Implementation
  • Brand Storytelling
See our work
Combined Shape
Combined Shape
See more work Combined Shape