Branding in the Boardroom
In the rapidly evolving corporate world, the role of branding has transcended conventional marketing paradigms, emerging as a pivotal element in strategic decision-making.
Read the story
Brand Architecture Scenarios
Businesses are often faced with a broad portfolio of brands. Brand architecture management can lead to portfolio growth, shareholder value, and overall brand equity – if done right.
Read the story
Brand Couch at Charge Energy
The Brand Couch went to Iceland! For 2 days, we relocated our brand couch concept to Reykjavik, Iceland where the annual Charge Energy Branding Conference took place.
Read the story
The living brand identity.
Markets change, companies change, and people change – we all know that. But when should visual brand identities change? And how should you go about doing that?
Read the story
The companies of tomorrow
Bård Eker from Eker Group and Robert Leinders-Krog from the Brand Project and Oslo Venture Company are standing in front of the newly opened Eker Werks. There isn’t much left of the train factory that once had its home in this old building, however, today it may just have become one of the most complete innovation houses in the Nordics, right in the middle of Oslo’s newest center, Skøyen.
Read the story
Implement like crazy!
Going through any type of rebrand process can be a rollercoaster. But once the decision is made and the strategic work is complete, you can start creating value.
Read the story
Executing a b2b rebrand
You’ve now made that thrilling (maybe insane and definitely scary) decision to rebrand your company, product and/or service – now what? In this article, we’ll take you step-by-step through how what to expect and share some tips on how you can navigate though this emotional rollercoaster.
Read the story
Evaluating the need to rebrand
Rebranding is a powerful strategic tool to reposition a firm, or manifest a new direction. This is a perspective on the do’s and dont’s, and what to consider before you inform your board.
Read the story
Archetyping your business.
We as human beings don’t live in an objective and factual world – especially when it comes to our thoughts and feelings. Sometimes we come across people (and brands) we feel a connection with. An attraction that is hard to pin down – it’s as if we already know them. What is it that attracts us to these brands? Why do we invite them into our lives and become loyal to them? One of the reasons is archetypes.
Read the story
The quest for a core narrative
“We need a new narrative” is not uncommon to hear in executive meetings. It’s no longer enough to say “we make great shoes”.
Read the story