Disclaimer: We have our head office in Oslo, the capital of Norway, so we are a little biased.
M&A are brand-driven choices for continuous growth and development of an organization. When executed right, a strategic expansion can secure transformation success.Read the story
We as human beings don’t live in an objective and factual world – especially when it comes to our thoughts and feelings. Sometimes we come across people (and brands) we feel a connection with. An attraction that is hard to pin down – it’s as if we already know them. What is it that attracts us to these brands? Why do we invite them into our lives and become loyal to them? One of the reasons is archetypes.Read the story