You’ve now made that thrilling (maybe insane and definitely scary) decision to rebrand your company, product and/or service. As highlighted in the first article in our rebrand series, “Time for a rebrand? Well. Maybe.”, there are two overarching scenarios and seven common reasons that usually guide management toward making this decision.
Read the storyRebranding is a powerful strategic tool to reposition a firm, or manifest a new direction. This is a perspective on the do’s and dont’s, and what to consider before you inform your board.
Read the storyWatch our latest Brand Couch with Nada Ahmed, the founder of Agile Leadership.
Chill on the brand couch