They should all love you

Your brand’s primary task is to establish valuable relationships


in-depth analytics holistic strategy and integrated design.
When customers, employees and stakeholders love your brand

you fuel growth and create a platform for long-term success

Read about our expertise

Shaping unique experiences that engage audiences to become customers, fans and ambassadors.

Creating a platform for employees to thrive and stakeholders to invest in, both emotionally and intellectually.

Managing your brand across organizations, portfolios and platforms.

All at a global scale, when needed.

Redefining customer experience and the future of support for a global technology leader.

Defining, developing and future-proofing a fintech player - from starting up to becoming a Nordic leader.

Positioning Airthings as a leader in the air quality space, developing their brand in all verticals pre and post IPO.

Rebranding a maritime leader, simplifying the portfolio and becoming a sustainable, global benchmark.

Shaping the brands of tomorrow

Archetype your business. But why?

One of the major tools of brand strategy is a development of Carl Jung’s(the psychologist) summary of the 12 personalities of humankind. Altered to fit the world of business today, the archetype theory fits right into the concept of brand being the combination of thoughts, experiences and associations a human brain has towards a company - which in turn, preferably, create value for the firm.

Norway: Your technology hub

This article is all about how you can leverage this technologically advanced country to help your business perform better locally, and internationally. Regardless if you aspire to go global or have a very specific focus on markets outside your home country.

Disclaimer: We have our head _office in Oslo, the capital of Norway, so we may be a little biased ;) _

Management consulting with a twist

Is putting brand at the core — which is why we are building a new kind of advisory business.

Brand management for startups

So you finally did it. You have made the decision to create a startup. You may be doing it from inside an existing company or by yourself with a small team that finally thought of something wild and unique that no one has ever thought of before. Maybe.

Positioning during a black swan event

Let’s start with the obvious: Offerings, information and communication must be based not on what the company wants to sell, but what customers may need to buy. This is not new. Solution-based sales anchored in the customer perspective have always generated the greatest returns.

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