One of the major tools of brand strategy is a development of Carl Jung’s(the psychologist) summary of the 12 personalities of humankind. Altered to fit the world of business today, the archetype theory fits right into the concept of brand being the combination of thoughts, experiences and associations a human brain has towards a company - which in turn, preferably, create value for the firm.

This article is all about how you can leverage this technologically advanced country to help your business perform better locally, and internationally. Regardless if you aspire to go global or have a very specific focus on markets outside your home country.

Disclaimer: We have our head _office in Oslo, the capital of Norway, so we may be a little biased ;) _

Is putting brand at the core — which is why we are building a new kind of advisory business.

So you finally did it. You have made the decision to create a startup. You may be doing it from inside an existing company or by yourself with a small team that finally thought of something wild and unique that no one has ever thought of before. Maybe.

Let’s start with the obvious: Offerings, information and communication must be based not on what the company wants to sell, but what customers may need to buy. This is not new. Solution-based sales anchored in the customer perspective have always generated the greatest returns.