Shaping the brands of tomorrow

Improving business performance through in-depth analytics, competitive positioning, and inside-out brand management.

When customers, employees, and stakeholders have a valuable relationship with your brand, you fuel growth and create platforms for long-term success.

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Rebranding a purpose-led SaaS rocket

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A global rebrand for future growth.

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Defining a strategic position for an iconic brand.

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Your people manage and represent your brand.

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Preparing a tech brand for global scaling.

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Time for a rebrand? Well. Maybe.

Rebranding is a powerful strategic tool to reposition a firm, or manifest a new direction. This is a perspective on the do’s and dont’s, and what to consider before you inform your board.

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Yes! It’s time for a rebrand.

You’ve now made that thrilling (maybe insane and definitely scary) decision to rebrand your company, product and/or service – now what? In this article, we’ll take you step-by-step through how what to expect and share some tips on how you can navigate though this emotional rollercoaster.

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Go to our thinking

Watch our latest Brand Couch with Anette Miwa Dimmen, founder and CEO at AWAN (As We Are Now).

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Some of the companies we have proudly been working with

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