It’s not a tracker. It is all about the core of any brand: Positioning.
brandr index is easy to understand,
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Robert is one of the leading strategic brand advisors based in the Nordics. Having worked with a multitude of global brands in recent years, his experience ranges from specialist retail brands to maritime corporations and technology companies. He is known for his ability to facilitate complex brand and business challenges, is a keen writer and keynote speaker.
With more than 20 years of international marketing and branding experience running branding agencies in Singapore and London before returning to Norway. She has a strategic approach to branding, and believes in building strong and sustainable brands in an ever-changing digital marketplace. Carina creates growth through enhancing customer experiences and digital touchpoints.
Natalie is in charge of our larger projects as well as running the analytics department. As an analyst, she works at the crossroads of brand positioning and market perception as well as assisting larger organizations in the implementation of new brand-enabling technologies (such as AI). Her focus lies in defining and enforcing clear roles for brands in an increasingly fragmented and competitive global environment. Natalie is helping to apply this strategic approach to both local and international projects.
Haley has almost two decades of marketing, communication and branding experience, having worked with global technology companies and more recently startups with international ambitions. She has had her primary focus in the energy and maritime industries transforming high-tech concepts and solutions into value based brands.