{"id":7198,"date":"2024-02-14T15:13:29","date_gmt":"2024-02-14T14:13:29","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=7198"},"modified":"2024-02-14T16:31:56","modified_gmt":"2024-02-14T15:31:56","slug":"taxilink-trygt-frem-i-hele-norge","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/taxilink-trygt-frem-i-hele-norge\/","title":{"rendered":"taxilink: Trygt frem i hele Norge"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1498\" height=\"648\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-15.05.19.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-15.05.19.png 1498w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-15.05.19-720x311.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-15.05.19-1280x554.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-15.05.19-768x332.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"294\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Taxilink-logo-white-green.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Taxilink-logo-white-green.png 724w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Taxilink-logo-white-green-720x292.png 720w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Trygt frem i hele Norge     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        En felles nasjonal strategi avdekket behovet for en ny merkevare for bestilling av taxitjenester i hele Norge, og taxilink\u2122 erstattet b\u00e5de den tidligere lokale applikasjonen Svippr, samt dannet grunnlaget for en ny nasjonal applikasjon som forsterker posisjonen til eierene og \u00f8ker kundelojalitet p\u00e5 tvers av sentraler og regioner.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper 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.excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px 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.excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split full\">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em>ITF er den fremste leverand\u00f8ren av taxil\u00f8sninger i Norge og et av Nordens st\u00f8rste utviklingsmilj\u00f8er p\u00e5 omr\u00e5det. Selskapet er eid av veletablerte og seri\u00f8se akt\u00f8rer i bransjen og er sentrum for Norges st\u00f8rste nettverk av taxisentraler.<\/em><\/p>\n<p><span class=\"notion-enable-hover\" data-token-index=\"0\"><em>taxilink\u2122 er den taxiappen med st\u00f8rst befolkningsdekning i Norge. I samarbeid med lokale taxisentraler dekker taxilink mer enn 65% av landets befolkning.<\/em><\/span><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Markedsinnsikt<\/li>\n<li>Merkevarestrategi<\/li>\n<li>Kommunikasjonsstrategi<\/li>\n<li>Navneprosess<\/li>\n<li>Visuell identitet<\/li>\n<li>Trademarking<\/li>\n<li>Nettside design<\/li>\n<li>Applikasjonsdesign<\/li>\n<li>Markedslansering<\/li>\n<li>Markedsf\u00f8ring og kampanjeledelse<\/li>\n<li>Innholdsproduksjon<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <p>taxilink\u2122 ble utviklet for \u00e5 tilby en enkel og p\u00e5litelig l\u00f8sning for taxibestilling. taxilink\u2122 samler flere taxisentraler under \u00e9n paraply og tilbyr en enkel bestillingsprosess med fokus p\u00e5 tillit, transparens og trygghet. Med fokus p\u00e5 trygghet og forutsigbarhet, skaper taxilink\u2122 et \u00f8kosystem av profesjonelle taxisentraler som befinner seg over hele landet.<\/p>\n<p>&nbsp;<\/p>\n<h4>Et trygt valg fremfor et billig valg<\/h4>\n<p>Taxin\u00e6ringen i Norge er uoversiktlig og fragmentert. For markedet s\u00e5 er det ofte pris som lokker kunder til nye og ofte mindre selskaper. Samtidig er pris en faktor som ofte henger sammen med seri\u00f8sitet og trygghet.<\/p>\n<p>Unders\u00f8kelser har vist at trygghet er viktigere enn pris i alle m\u00e5lgrupper og denne innsikten dannet grunnlaget for strategien rundt taxilink\u2122. Ambisjonen var \u00e5 definere en ny nasjonal merkevare som evnet \u00e5 l\u00f8fte felleskapet lokalt. Ved \u00e5 tilf\u00f8re verdi, kjennskap og tillit uansett hvor kunden befinner seg &#8211; og alltid med trygghet i fokus.<\/p>\n<p>&nbsp;<\/p>\n<h4>Et strategisk skifte<\/h4>\n<p>taxilink\u2122 ble strategisk utformet som mer enn bare en tjeneste \u2013 det skulle v\u00e6re et skifte mot en ny standard innen persontransport. Kjernen i strategien var \u00e5 bygge en merkevare som stod for trygghet, forutsigbarhet og tillit.<\/p>\n<p>Strategien innebar \u00e5 utvikle en felles identitet for alle samarbeidende taxisentraler. Dette skulle ikke bare gjenspeile en samlet visjon om kvalitet og service, men ogs\u00e5 gi kundene en umiddelbar gjenkjennelse gjennom en nasjonal tilgjengelig app.<\/p>\n<p>&nbsp;<\/p>\n<h4>Navn<\/h4>\n<p>Det var viktig at navnet ikke bare reflekterte merkevarens verdier, men ogs\u00e5 var gjenkjennelig for det den representerer &#8211; en taxi-tjeneste. Derfor ble det avgj\u00f8rende \u00e5 inkludere ordet &laquo;taxi&raquo; i navnet. Dette valget var strategisk for \u00e5 sikre at potensielle brukere forstod umiddelbart hva slags tjeneste det var snakk om. Navnet m\u00e5tte ogs\u00e5 fange essensen av tjenesten \u2013 en p\u00e5litelig kobling mellom kunde og sj\u00e5f\u00f8r \u2013 samtidig som det skulle v\u00e6re lett \u00e5 huske og uttale.<\/p>\n<p>Sammen med ledergruppen ble det gjennomf\u00f8rt en kreativ og strategisk prosess for \u00e5 generere et utvalg av mulige alternativer. Valget falt p\u00e5 taxilink\u2122, et navn som umiddelbart kommuniserer tjenestens form\u00e5l \u2013 \u00e5 koble brukere med taxier p\u00e5 en effektiv og p\u00e5litelig m\u00e5te. &laquo;Taxi&raquo; i navnet sikrer at tjenesten er lett identifiserbar som en transportl\u00f8sning, mens selve &laquo;lenken&raquo; antyder teknologi, tilkobling, og nettverket av taxisentraler som ligger til grunn for tjenesten.<\/p>\n<p>Navnet og designet er i dag beskyttet i Norge, og \u2122 er registrert i juni 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7205 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-28.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-28.png 1080w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-28-720x720.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-28-500x500.png 500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-28-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h4>Designutvikling<\/h4>\n<p>Hele merkevaren handler om kommunikasjon, nettverk, trygghet og tilgjengelighet. Derfor m\u00e5tte designet kommunisere dette tydelig &#8211; uansett hvor man m\u00f8ter merkevaren &#8211; p\u00e5 biler, p\u00e5 digitale flater, eller p\u00e5 en kvittering (eller en kaffekopp). Designet kommuniserer en sterk og tydelig identitet. Kombinasjonen av en solid typografi med et symbol som representerer en lenke, som integreres i bokstavene, gj\u00f8r dette til en unik og lett gjenkjennelig merkevare.<\/p>\n<p>Den gr\u00f8nne fargen symboliserer vekst og fornyelse, og er ogs\u00e5 en farge som signaliserer &#8216;go&#8217; \u2013 en positiv assosiasjon for en tjeneste som handler om bevegelse. Den sorte og hvite fontfargen gj\u00f8r logoen lesbar b\u00e5de p\u00e5 digitale plattformer og n\u00e5r den er plassert p\u00e5 bilene.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7207 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-12-at-14.52.26.png\" alt=\"\" width=\"603\" height=\"264\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7209 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.07.png\" alt=\"\" width=\"664\" height=\"710\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7243 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-15.17.44.png\" alt=\"\" width=\"898\" height=\"958\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-15.17.44.png 898w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-15.17.44-675x720.png 675w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-15.17.44-768x819.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7213 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.41.png\" alt=\"\" width=\"798\" height=\"704\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.41.png 798w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.41-720x635.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.41-768x678.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7215 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-09-at-13.01.53.png\" alt=\"\" width=\"696\" height=\"719\" \/><\/p>\n<h4>Markedsf\u00f8ring og lansering av taxilink\u2122<\/h4>\n<p>Lansering av merkevaren ble gjennomf\u00f8rt i Q4 2023, med en spennende miks av digitale og fysiske aktiviteter. Fra digital annonsering i tradisjonelle medier, til \u00e5 v\u00e6re synlig p\u00e5 togstasjoner i morgenrushet, og lokale idrettsarrangementer til m\u00e5lrettet reklame i sosiale medier.<\/p>\n<p>Miksen av ulike aktiviteter gir oss en unik mulighet til \u00e5 n\u00e5 ut til kundene p\u00e5 flere niv\u00e5er \u2013 fra uforventete stunts som skaper samtaler til m\u00e5lrettet digital tilstedev\u00e6relse. P\u00e5 denne m\u00e5ten skaper vi rom til \u00e5 bygge en merkevare som er b\u00e5de synlig og minneverdig.<\/p>\n<p>Resultatet av lanseringskampanjen overgikk ambisjonene p\u00e5 b\u00e5de antall nye brukere, nedlastninger, og faktisk bruk av appen.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7217 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-30.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-30.png 1080w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-30-720x720.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-30-500x500.png 500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Statiske-ads-30-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7219 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-scaled.jpg\" alt=\"\" width=\"1536\" height=\"2048\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-scaled.jpg 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-540x720.jpg 540w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-960x1280.jpg 960w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-768x1024.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3329-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7221 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-scaled.jpg\" alt=\"\" width=\"1536\" height=\"2048\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-scaled.jpg 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-540x720.jpg 540w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-960x1280.jpg 960w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-768x1024.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3514-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7223 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1984\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-scaled.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-720x697.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-1280x1240.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-768x744.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/IMG_3071-1536x1488.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n                                <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card 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