{"id":6965,"date":"2024-02-12T16:23:32","date_gmt":"2024-02-12T15:23:32","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=6965"},"modified":"2024-02-15T15:20:33","modified_gmt":"2024-02-15T14:20:33","slug":"__trashed","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/__trashed\/","title":{"rendered":"Aider: Neste generasjons regnskap"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1185\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-scaled.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-720x416.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-1280x740.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-768x444.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/tom-parkes-Aider-1536x889.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"254\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo_neg.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo_neg.png 956w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo_neg-720x191.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo_neg-768x204.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Neste generasjons regnskap     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Regnskapsbransjen i Norge endrer seg fort. For ti \u00e5r siden var skytjenester noe helt nytt, men n\u00e5 er de en del av hverdagen og har endret hele regnskapsbransjen.     <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split full\">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em>I 2020 bestemte Aider seg for \u00e5 sl\u00e5 seg sammen med Tet. Sammen s\u00e5 de to selskapene en spennende mulighet til \u00e5 endre bransjen og gj\u00f8re store forbedringer.\u00a0<\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Merkevareanalyse<\/li>\n<li>Merkevareplattform<\/li>\n<li>Merkevarestrategi<\/li>\n<li>Kommunikasjonsstrategi<\/li>\n<li>Intern kick-off &#8211; hybridarrangement i samarbeid med Spring Event<\/li>\n<li>Kommunikasjonskonsept<\/li>\n<li>Lanseringskampanjer<\/li>\n<li>Posisjoneringskampanjer<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper 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strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  full\">\n        \n        \n        <div class=\"content \">\n            <h4>Regnskap 2.0<\/h4>\n<p>Resultatet er at regnskapsverden har blitt mye mer spennende og relevant for alle. Og Aider, de var blant de f\u00f8rste til \u00e5 se og gripe denne store muligheten.<\/p>\n<p>I dag er det helt vanlig at regnskapsf\u00f8rere bruker skyen. Det betyr at de jobber mer med \u00e5 f\u00e5 systemer til \u00e5 snakke sammen automatisk, bruker AI, finner p\u00e5 nye m\u00e5ter \u00e5 gj\u00f8re ting p\u00e5 og gir gode r\u00e5d. En dyktig regnskapsf\u00f8rer i dag er mer enn bare en som jobber med tall; de er som r\u00e5dgivere. De hjelper kundene sine med \u00e5 ta smarte beslutninger raskt \u2013 beslutninger som kan hjelpe bedriften til \u00e5 vokse og finne nye muligheter.<\/p>\n<h4><\/h4>\n<h4>Tet og Aider blir ett<\/h4>\n<p>I 2020 bestemte Aider seg for \u00e5 sl\u00e5 seg sammen med Tet. Tet hadde f\u00f8r dette kj\u00f8pt opp noen mindre regnskapsfirmaer og utviklere for \u00e5 vokse og kunne tilby tjenester flere steder.<\/p>\n<p>Aider, som var relativt nytt p\u00e5 markedet, hadde allerede klart \u00e5 f\u00e5 oppmerksomhet ved \u00e5 dra inn store kunder med sin litt annerledes tiln\u00e6rming til regnskap. Sammen s\u00e5 Tet og Aider en spennende mulighet til \u00e5 endre bransjen og gj\u00f8re store forbedringer. De ville vise spesielt unge mennesker at regnskap kan v\u00e6re spennende og fullt av muligheter.<\/p>\n<p>Dette bidrar til at regnskapsverdenen har blitt mye mer interessant. Og Aider, de var noen av de f\u00f8rste som utnyttet muligheten.<\/p>\n<h4><\/h4>\n<h4>Nyskaping i bransjen<\/h4>\n<p>Etter sammensl\u00e5ingen henvendte Aider seg til The Brand Project for \u00e5 f\u00e5 hjelp til \u00e5 lage en ny merkevarestrategi. F\u00f8rste steg var \u00e5 finne ut hva som var likt og ulikt mellom de to selskapene ved \u00e5 snakke med folk fra styret, ledelsen, og ansatte over hele landet.<\/p>\n<p>M\u00e5let var \u00e5 forst\u00e5 hvordan de hadde jobbet fram til n\u00e5, b\u00e5de alene og sammen. Fra disse samtalene fant de ut hva som kunne bli bedre og hva som allerede fungerte godt. Ledelsen fra begge selskap jobbet s\u00e5 sammen for \u00e5 bygge en ny og ambisi\u00f8s merkevare for fremtidens Aider.<\/p>\n<p>Det ble satt i gang en rekke m\u00f8ter der alle ble oppfordret til \u00e5 tenke nytt. Sammen gikk vi gjennom hva Aider skulle st\u00e5 for, deres m\u00e5l, visjon, og misjon.<\/p>\n<p>Resultatet var en ambisi\u00f8s plan for \u00e5 vokse og bli bedre &#8211; bedre rustet for fremtiden.<\/p>\n<p>Aider 2.0 har store planer om \u00e5 endre bransjen med en fremoverlent tankegang, kundeservice av ypperste kvalitet, og de flinkeste folka. Aider skal v\u00e6re det selskapet folk assosierer med fremtiden, hvor regnskapsf\u00f8rere er mer enn tallknusere &#8211; de er r\u00e5dgivere.<\/p>\n<p>&nbsp;<\/p>\n<h4>Utvikling av identiteten<\/h4>\n<p>Denne kjernefilosofien for merkevaren inspirerte til en ny designidentitet, som bygde p\u00e5 Tets tidligere grafiske profil (laget av designbyr\u00e5et Bly). Aider 2.0 \u00f8nsket \u00e5 beholde elementer fra begge selskaper, samtidig som de ville fremst\u00e5 friske, modige og ambisi\u00f8se.<\/p>\n<p>Strategien for merkevaren inspirerte til en ny identitet, som bygde p\u00e5 Tet sin tidligere grafiske profil (laget av designbyr\u00e5et Bly). Aider 2.0 ville beholde elementer fra begge merkevarene, samtidig som de \u00f8nsket \u00e5 fremst\u00e5 som fremoverlente og ambisi\u00f8se.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6965-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider-Logoanimasjon_F42.mp4?_=1\" \/><a href=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider-Logoanimasjon_F42.mp4\">https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider-Logoanimasjon_F42.mp4<\/a><\/video><\/div>\n<h4><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7225 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-1.png\" alt=\"\" width=\"956\" height=\"254\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-1.png 956w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-1-720x191.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-1-768x204.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/><\/p>\n<h4><\/h4>\n<h4>Verden trenger ikke enda et regnskapsfirma<\/h4>\n<p>Vi rullet ut den nye merkevarestrategien med et klart budskap: <em>Verden trenger ikke enda et regnskapsfirma &#8211; og derfor er vi s\u00e5 mye mer.<\/em><\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7241\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-13.56.54-568x720.png\" alt=\"\" width=\"568\" height=\"720\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-13.56.54-568x720.png 568w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-13.56.54-1009x1280.png 1009w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-13.56.54-768x974.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-13-at-13.56.54.png 1052w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/h4>\n<h4>Intern aktivering f\u00f8rst<\/h4>\n<p>Den nye merkevarestrategien ble introdusert internt p\u00e5 et hybridarrangement. Ansatte fra alle de lokale kontorene m\u00f8ttes p\u00e5 forskjellige hoteller over hele landet. Her fulgte de med p\u00e5 en direktesendt lansering fra The Hub i Oslo, et arrangement vi gjorde sammen med Spring Event. I l\u00f8pet av denne dagen ble b\u00e5de den nye strategien og logoen presentert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7235\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1-720x316.png\" alt=\"\" width=\"720\" height=\"316\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1-720x316.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1-1280x562.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1-768x337.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1-1536x675.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/aider_1.png 1641w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7237\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_980x400_LightBlue-80-720x294.jpg\" alt=\"\" width=\"720\" height=\"294\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_980x400_LightBlue-80-720x294.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_980x400_LightBlue-80-768x313.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_980x400_LightBlue-80.jpg 980w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h4>\n<h4>Markedsf\u00f8ringskampanjer<\/h4>\n<p>H\u00f8sten 2020 rullet vi ut integrerte markedsf\u00f8ringskampanjer som spredte seg b\u00e5de lokalt og nasjonalt. Dette inkluderte en miks av forskjellige kanaler som trykte annonser, podcaster og kampanjer p\u00e5 sosiale medier.<\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation 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.svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item 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h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card 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I felleskap utfordret de bransjen og drev frem ekte, varige endringer. <\/p>\n","protected":false},"featured_media":7269,"template":"","class_list":["post-6965","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aider: Neste generasjons regnskap | The Brand Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebrandproject.com\/no\/work\/__trashed\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aider: Neste generasjons regnskap | The Brand Project\" \/>\n<meta property=\"og:description\" content=\"I 2020 bestemte Aider seg for \u00e5 sl\u00e5 seg sammen med Tet. 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