{"id":6933,"date":"2024-02-02T13:31:32","date_gmt":"2024-02-02T12:31:32","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=6933"},"modified":"2024-02-15T15:23:18","modified_gmt":"2024-02-15T14:23:18","slug":"notodden-energi-navigering-i-et-nytt-energilandskap","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/notodden-energi-navigering-i-et-nytt-energilandskap\/","title":{"rendered":"Notodden Energi: Navigering i et nytt             energi-landskap"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1160\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k-720x408.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k-1280x725.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k-768x435.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/8699267732_fcdbf35cfb_k-1536x870.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"854\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit.png 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit-720x300.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit-1280x534.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit-768x320.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_hvit-1536x640.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Navigering i et nytt energi-landskap     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        I 2021 tr\u00e5dte det i kraft nye regler som krevde at nettselskaper skal v\u00e6re selskapsmessig og funksjonelt adskilt innen samme konsern. Dette innebar at selskaper som Notodden Energi m\u00e5tte skille ut sin nett- eller kraftvirksomhet fra bedriften og merkevaren.     <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em>Notodden Energi hadde en godt etablert merkevare og en sterk lokal posisjon i Notodden og n\u00e6romr\u00e5dene. Det var essensielt \u00e5 bevare og videref\u00f8re denne verdien i selskapets videreutvikling.<\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Merkevareanalyse<\/li>\n<li>Markeds-og kundeunders\u00f8kelse<\/li>\n<li>Merkevarestrategi<\/li>\n<li>Merkevarearkitektur<\/li>\n<li>Utvikling av forretningsmodell<\/li>\n<li>Posisjonering<\/li>\n<li>Visuell identitet<\/li>\n<li>Strategisk r\u00e5dgivning<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <h4>En ny \u00e6ra for Notodden Energi<\/h4>\n<p>For Notodden Energi, et energiselskap med eierskap i b\u00e5de kommersielle og ikke-kommersielle virksomheter, resulterte disse nye reglene i en omfattende omstruktuerering p\u00e5 tvers av organisasjonen. M\u00e5let var \u00e5 oppn\u00e5 st\u00f8rre klarhet for kundene, samt skape mer effektive forretningsmodeller.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6957\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25-720x406.png\" alt=\"\" width=\"720\" height=\"406\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25-720x406.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25-1280x721.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25-768x433.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25-1536x865.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.25.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h4><\/h4>\n<h4>\nEn anerkjent merkevare<\/h4>\n<p>Notodden Energi er et selskap med offentlige eierskap og dype r\u00f8tter i lokalsamfunnet. Lokalt har merkevaren en unik posisjon som 99% av befolkningen er kjent med. Det var viktig for bedriften at denne verdien ble tatt med videre.<\/p>\n<p>Delen av selskapet som leverte den monopolbaserte nettvirksomheten, hadde lite til felles med den fremoverlente kommersielle delen med salg av energi og digitale tjenester. Denne strukturen skapte et solid fundament for en ny merkevarestrategi som utnyttet disse forskjellene. M\u00e5let var \u00e5 drive vekst og kundefokusert utvikling i begge deler av selskapet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6953 size-full\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21.png\" alt=\"\" width=\"2168\" height=\"1218\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21.png 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21-720x405.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21-1280x719.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21-768x431.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.38.21-1536x863.png 1536w\" sizes=\"auto, (max-width: 2168px) 100vw, 2168px\" \/><\/p>\n<h4><\/h4>\n<h4>Fra tradisjon til innovasjon<\/h4>\n<p><span class=\"notion-enable-hover\" data-token-index=\"0\">Notodden Energi tok steget inn i en ny \u00e6ra som den ledende kommersielle merkevaren, med fokus p\u00e5 <\/span>energi og digitale tjenester<span class=\"notion-enable-hover\" data-token-index=\"2\">. Med en ny m<\/span>erkevarestrategi, satser de n\u00e5 helhjertet p\u00e5 innovasjon og forretningsutvikling med en proaktiv tiln\u00e6rming til kundeservice. Merkevarearkitekturen ble utformet for \u00e5 ogs\u00e5 inkludere fremtidige produkter og l\u00f8sninger under denne merkevaren.<\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <h4>Eksempler p\u00e5 designbruk<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6955\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02-720x550.png\" alt=\"\" width=\"720\" height=\"550\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02-720x550.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02-1280x978.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02-768x587.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02-1536x1174.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.02.png 1764w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6959\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.38-696x720.png\" alt=\"\" width=\"696\" height=\"720\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.38-696x720.png 696w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.38-768x794.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.38.png 1110w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6961\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.45-696x720.png\" alt=\"\" width=\"696\" height=\"720\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.45-696x720.png 696w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.45-768x794.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.45.png 1106w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6963\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55-720x404.png\" alt=\"\" width=\"720\" height=\"404\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55-720x404.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55-1280x718.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55-768x431.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55-1536x861.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-01-29-at-13.39.55.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Logovarianter \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6945\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort-720x300.png\" alt=\"\" width=\"720\" height=\"300\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort-720x300.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort-1280x534.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort-768x320.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort-1536x640.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_sort.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6934\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NE-logo_RGB-720x300.png\" alt=\"\" width=\"720\" height=\"300\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6941\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NotoddenEnergi_profilbilde-1080-720x720.png\" alt=\"\" width=\"720\" height=\"720\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/NotoddenEnergi_profilbilde-1080-720x720.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NotoddenEnergi_profilbilde-1080-500x500.png 500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NotoddenEnergi_profilbilde-1080-768x768.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/NotoddenEnergi_profilbilde-1080.png 1080w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation 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.svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>I 2021 tr\u00e5dte det i kraft nye regler som krevde at nettselskaper skal v\u00e6re selskapsmessig og funksjonelt adskilt innen samme konsern. Dette innebar at selskaper som Notodden Energi m\u00e5tte skille ut sin nett- eller kraftvirksomhet fra bedriften og merkevaren.<\/p>\n","protected":false},"featured_media":6936,"template":"","class_list":["post-6933","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notodden Energi: Navigering i et nytt       energi-landskap | The Brand Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebrandproject.com\/no\/work\/notodden-energi-navigering-i-et-nytt-energilandskap\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notodden Energi: Navigering i et nytt       energi-landskap | The Brand Project\" \/>\n<meta property=\"og:description\" content=\"I 2021 tr\u00e5dte det i kraft nye regler som krevde at nettselskaper skal v\u00e6re selskapsmessig og funksjonelt adskilt innen samme konsern. 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