{"id":3111,"date":"2024-02-04T19:35:38","date_gmt":"2024-02-04T18:35:38","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=3111"},"modified":"2024-02-04T19:35:43","modified_gmt":"2024-02-04T18:35:43","slug":"workwide","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/workwide\/","title":{"rendered":"Workwide: Creating a Consistent Brand for Localized Recruitment"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Workwide-logo-horizontal-white.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Creating a Consistent Brand for Localized Recruitment     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Choosing to work abroad is a life-enriching adventure. Workwide Group aims to make this transition as easy as possible with their portfolio of brands that include localized job sites and recruitment services. The Brand Project was tasked with helping Workwide to communicate its core values and drive conversion across their local platforms by creating a clear and streamlined visual identity and functional web design.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em><a href=\"https:\/\/workwidegroup.com\/\" target=\"_blank\" rel=\"noopener\">Workwide Group<\/a> is a recruitment technology company that offers access to the European multilingual talent pool. They operate nine and counting standalone job sites and Lingocruit, a recruitment agency division. Guided by their vision to remove national borders from the talent equation they now have helped hire more than 8,000 multilingual candidates since their start in 2014.<\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Visual brand identity<\/li>\n<li>Digital design concepts<\/li>\n<li>Web and application design<\/li>\n<li>Visual brand asset development<\/li>\n<li>Brand guidelines<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <h3>Designing for consistency<\/h3>\n<p>The Workwide brand was developed in 2016 with an ambition to create localized sites and content for people aspiring to work and live abroad, but seek jobs in their native language. At the time, their strategy was to have each site heavily catered to its particular audience and as a result they each created their own visual identity.<\/p>\n<p>As the company grew and more local sites were added, it became clear that they were lacking consistency and cohesiveness in the overall brand across these sites. Each local platform had their own color palette and modified logo somewhat diluting the main purpose and values of Workwide Group as a whole.<\/p>\n<p>In order to build their brand equity, Workwide decided to start a process with The Brand Project\u2019s design team to evaluate the different sites and identities. The purpose was to create brand consistency and at the same time improve the user experience, organize educational content across the platforms, and to drive conversions for each local site.<\/p>\n<h3>One identity, 9 sites (and counting)<\/h3>\n<p>After a series of strategic sessions working closely with Workwide, it was decided that in order to gain the maximum value of the brand and set Workwide up for future growth and scalability, only one identity would be created for each local site.<\/p>\n<p>Since the local websites are also used as an educational tool for the job seekers, the identity and web design really needed to appear humane, trustworthy, empathetic, and relatable, but at the same time bold and ambitious. The Brand Project\u2019s design team created the new visual identity consisting of Design Principles, a new logo, a color palette, typography, support elements, and brand guidelines for all visual usage.<\/p>\n<p>The Design Principles were created to guide the visual identity and to keep the Workwide messaging and value propositions consistent and on brand across all the different platforms, globally and locally:<\/p>\n<ul>\n<li><strong>Human<\/strong><br \/>\nWe understand our job seekers, and we relate to their challenges and passions. Our clean design and bright use of colors show that we are friendly and approachable, and can put our users at ease.<\/li>\n<li><strong>Dynamic<\/strong><br \/>\nWe know that moving and working abroad can be very exciting. Being able to experience other cultures is important to one\u2019s growth and adds to a full life experience. We want to push people\u2019s experiences forward, and we show this through our dynamic design, right down to the playful ever moving curl in our logo mark.<\/li>\n<li><strong>Easy<\/strong><br \/>\nOur design is clean and easy to understand. We don\u2019t overcomplicate or overwhelm, because we know that our job seekers have already so much to think about.<\/li>\n<\/ul>\n<h3>The visual identity deconstructed<\/h3>\n<p>The new logo represents the humane and friendly aspect of the brand by using a rounded sans serif for its typeface and a forward-moving curl for the logo mark. The logo mark embodies the excitement Workwide\u2019s job seekers feel about having the opportunity to move and work abroad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3085\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04-720x412.png\" alt=\"\" width=\"720\" height=\"412\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04-720x412.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04-1280x732.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04-768x439.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04-1536x878.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-04.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>The new color palette, typography, and visual support elements embody Workwide\u2019s friendliness. The color palette is bright and playful, and is inspired by the colorful cultures and nature around the globe.<\/p>\n<p>The brand typeface is Poppins, which is a modern and clean san serif that can accommodate many languages and has high readability. The visual support elements are playful rounded puddle shapes that can be used in a variety of different ways to create dynamic compositions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3089\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03-720x467.png\" alt=\"\" width=\"720\" height=\"467\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03-720x467.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03-1280x830.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03-768x498.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03-1536x996.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-03.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><a href=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-01.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3087\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-01.svg\" alt=\"\" width=\"720\" height=\"720\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3091\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08-720x412.png\" alt=\"\" width=\"720\" height=\"412\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08-720x412.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08-1280x732.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08-768x439.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08-1536x878.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-08.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3>\nThe digital presence<\/h3>\n<p>Once the new identity was created, it needed to be implemented across all of the localized sites in the same way. The design strategy developed included only one master brand identity with no variations between local sites. This was to maintain a very clear, cohesive, and consistent brand that would create recognition among the core audience regardless of where you would enter the site and what part of the world you are searching in.<\/p>\n<p>Along with implementing the new identity, the web structure and user experience were also examined, and a new web design was created based on concrete CRO improvements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3093\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02-720x579.png\" alt=\"\" width=\"720\" height=\"579\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02-720x579.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02-1280x1029.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02-768x618.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02-1536x1235.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-02.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3095\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06-720x579.png\" alt=\"\" width=\"720\" height=\"579\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06-720x579.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06-1280x1029.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06-768x618.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06-1536x1235.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-06.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3097\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07-720x579.png\" alt=\"\" width=\"720\" height=\"579\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07-720x579.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07-1280x1029.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07-768x618.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07-1536x1235.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-07.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3>The brand architecture<\/h3>\n<p>As part of the final delivery, Workwide needed to consider their daughter brand Lingocruit, recruitment agency, in the design rebrand. To maintain cohesion and fall in line with the strategy, Lingocruit was renamed to Workwide Recruit and The Brand Project design team decided to keep the same logo mark as Workwide, but adapt it to the original Lingocruit color palette.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3099\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05-720x241.png\" alt=\"\" width=\"720\" height=\"241\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05-720x241.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05-1280x428.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05-768x257.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05-1536x514.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Wokrwide-Case-Images-05.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3>What\u2019s next for Workwide?<\/h3>\n<p>Going forward, the Workwide Group will implement the new visual identity across all of the Workwide localized sites and Workwide Recruit. The new identity was designed to create a better user experience for job seekers looking to live and work abroad as well communicate Workwide\u2019s core values and increase conversion rates.<\/p>\n<p>We\u2019re excited for them to launch the new identity planned on a rolling basis per local site in early 2023. Stay tuned and keep an eye out for Workwide! They are one to watch.<\/p>\n                                <br>\n                    <a class=\"button\" href=\"https:\/\/thebrandproject.com\/contact\/\" target=\"_self\">Now let&#039;s talk about you! Get in touch.                    \n                                    <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>                                <\/a>\n                <br><br>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Wanna know more about this project? Reach out to<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Carina \u00c5kredalen L\u00f8vbr\u00e6k<\/h4>\n                    <ul>\n                        <li>Daglig leder og merkevarekonsulent<\/li>                        <li><a href=\"mailto:carina@thebrandproject.com\">carina@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9588 2139\">+47 9588 2139<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n    <div class=\"svg-animation bottom large\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n               https:\/\/thebrandproject.com\/wp-content\/uploads\/black-lines-large.svg                );\">\n    <\/div>\n<\/div>\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arkieva new design advertisement design mockup\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"17\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/arkieva.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\"> Kunsten \u00e5 ta lederposisjonen man har fortjent.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture.jpeg 1500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-720x360.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-1280x640.jpeg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-768x384.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"170\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-Logo-RGB-Purple-Horizonal.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\"> Rebrand til global skalering  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n 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L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"https:\/\/thebrandproject.com\/work\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n    \n    \n    \n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and 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svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:80px;height:80px}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:40px;height:40px}}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke-width:4}section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-prev{margin-left:1.25rem;-webkit-transform:rotate(90deg);transform:rotate(90deg)}section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-prev:after{margin-left:-0.125rem}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper-small .swiper-button-next{margin-right:1.25rem;-webkit-transform:rotate(-90deg);transform:rotate(-90deg)}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-next:after{margin-right:-0.125rem}section.reference-slider .archive{z-index:2;display:block;position:absolute;bottom:5rem;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none}section.reference-slider .archive svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;top:-3px;right:-1.875rem}section.reference-slider .archive svg g{stroke-width:3}section.reference-slider .archive:hover{opacity:0.5}@media 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