{"id":2854,"date":"2022-11-09T09:53:51","date_gmt":"2022-11-09T08:53:51","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=2854"},"modified":"2023-12-19T10:51:48","modified_gmt":"2023-12-19T09:51:48","slug":"vimond","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/vimond\/","title":{"rendered":"Vimond: Rebrand for \u00e5 lykkes internasjonalt."},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1410\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Untitled-design-e1667982769186.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"72\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Vimond-logo-white.png\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Rebrand for \u00e5 lykkes internasjonalt     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Vimond Media Solutions entret et nytt stadie og derfor m\u00e5tte forberede seg p\u00e5 rask internasjonal vekst. Det ble tydelig at den dav\u00e6rende merkevare- og produktstrukturen begrenset potensialet til \u00e5 posisjonere seg i det fragmenterte str\u00f8mmemarkedet. The Brand Project jobbet med Vimond for \u00e5 implementere en ny merkevarearkitektur og portef\u00f8ljestrategi med nye navne- og strukturregler. Videre ble det utviklet en kommunikasjonsstrategi for lanseringen av den nye merkevarearkitekturen i markedet.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em><a href=\"https:\/\/www.vimond.com\/\">Vimond Media Solutions AS,<\/a><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><i>\u00a0etablert i Bergen, er den mest utviklede og velpr\u00f8vde leverand\u00f8ren av over-the-top<\/i><\/span><i> <\/i><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z h-lparen\"><i>(OTT)<\/i><\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><i> streamingplattformer siden 1998. De tilbyr en modul\u00e6r, nettleserbasert, online administreringsplattform for videoinnhold med sv\u00e6rt effektiv arbeidsflyt for levering av OTT livestreams og video-on-demand<\/i><\/span><i> <\/i><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z h-lparen\"><i>(VOD).<\/i><\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><i>\u00a0<\/i><\/span><\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Global merkevareanalyse<\/li>\n<li>Posisjonering og konkurransekartlegging<\/li>\n<li>Merkevarestrategi<\/li>\n<li>Merkevarearkitektur<\/li>\n<li>Navngivning<\/li>\n<li>Kommunikasjonsstrategi<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and 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.content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <h4>En tech-merkevare klar for neste niv\u00e5<\/h4>\n<p>Ved \u00e5 v\u00e6re et teknologisk kraftsenter, sto Vimond ansikt til ansikt med de samme utfordringene som de fleste teknologiselskapene i rask vekst m\u00f8ter. Produktene ble laget og designet og satt p\u00e5 markedet raskt. Den opprinnelige merkevarestrategien fra gr\u00fcnderdagene har stort sett v\u00e6rt uendret og flere prosesser anses som mer organiske enn strukturerte.<\/p>\n<p>Den globale merkevareanalysen avsl\u00f8rte at Vimond utmerket seg b\u00e5de innen teknologi og kultur. Selskapet har en levende \u201cpeople first\u201d-holdning og er faktisk kjent for dette over hele verden. Men for at Vimond skulle kunne fortsette \u00e5 ha en ledende posisjon i det fragmenterte str\u00f8mmemarkedet &#8211; hvor ny teknologi m\u00f8ter eldre kode og kunden har begynt \u00e5 forvente s\u00f8ml\u00f8se opplevelser, m\u00e5tte de ta tak i noen utfordringer og benytte seg av mulighetene som l\u00e5 foran dem:<\/p>\n<ul>\n<li>Utvikle en merkevarestrategi med klarhet og fokus.<\/li>\n<li>Benytte seg av den raske markedsveksten for \u00e5 matche deres internasjonale ambisjoner.<\/li>\n<li>Lage en struktur som forsterker den utmerkede bedriftskulturen.<\/li>\n<li>Reposisjonere seg basert p\u00e5 nye produktniv\u00e5 og kommunikasjon.<\/li>\n<li>Forberede strategien for produktutvikling for en skalerbar SaaS-modell.<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h4>Struktur for vekst og fokus<\/h4>\n<p>Det var n\u00e5 p\u00e5 tide for Vimond \u00e5 legge de raske ten\u00e5rene bak seg, strukturere deres unike kompetanse og produkter, og bruke kjernestyrkene til \u00e5 ta en global posisjon. Fokuset ble rettet mot merkevare, portef\u00f8ljestyring og rask strategisk restrukturering.<\/p>\n<p>Etter en rekke samarbeidende workshops ble det konkludert med at de mer detaljerte l\u00f8sningene ville forbli inne i Vimonds organisasjon, men at den overordnede merkevaren skulle heves ved \u00e5 bruke unike differensiatorer og skyve posisjoneringen i en ny, mer SaaS-fokusert retning. En komplett portef\u00f8ljestrategi med nye navne- og strukturregler ble utviklet og implementert. Merkevaren Viamond kretser n\u00e5 rundt en kjerneplattform som brukes som et grunnleggende styreverkt\u00f8y for kommunikasjon, ledelse og produktutvikling.<\/p>\n<p>Basert p\u00e5 den nye merkevarestrukturen ble en kommunikasjonsstrategi utviklet og implementert i m\u00e5nedene som fulgte.<\/p>\n                                <br>\n                    <a class=\"button\" href=\"https:\/\/thebrandproject.no\/kontakt\/\" target=\"_self\">P\u00e5 tide \u00e5 snakke om deg? Ta kontakt.                    \n                                    <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>                                <\/a>\n                <br><br>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n    <div class=\"svg-animation bottom large\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n               https:\/\/thebrandproject.com\/wp-content\/uploads\/black-lines-large.svg                );\">\n    <\/div>\n<\/div>\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture.jpeg 1500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-720x360.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-1280x640.jpeg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/cybersecurity-architecture-768x384.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"170\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-Logo-RGB-Purple-Horizonal.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\"> Rebrand til global skalering  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arkieva new design advertisement design mockup\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"17\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/arkieva.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\"> Kunsten \u00e5 ta lederposisjonen man har fortjent.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1.png 6000w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1-720x480.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1-1280x853.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1-768x512.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1-1536x1024.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-yan-krukov-8867213-1-2048x1365.png 2048w\" sizes=\"auto, (max-width: 6000px) 100vw, 6000px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/microsoft\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"32\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/microsoft.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/microsoft\/\"> Definere og utvikle merkevareopplevelser for fremtidens kunder.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/microsoft\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"https:\/\/thebrandproject.no\/caser\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined 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.wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider{min-height:31.25rem;height:100%}}section.reference-slider .svg-animation{z-index:2}section.reference-slider .swiper,section.reference-slider .swiper-small{position:relative;overflow:hidden}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper,section.reference-slider .swiper-small .swiper-wrapper{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:none}section.reference-slider .swiper .swiper-wrapper .swiper-slide:first-child .top-left,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide:first-child .top-left{display:none}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .title,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .title{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{width:100%;height:100vh;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{position:absolute;width:100%;height:100vh;top:0;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content br,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper 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a{color:black;text-decoration:none;margin-top:1.25rem;display:block;position:relative;overflow:visible;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{top:-5px;margin-left:0.625rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg g{stroke-width:3}section.reference-slider .swiper 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Det ble tydelig at den dav\u00e6rende merkevare- og produktstrukturen begrenset potensialet til \u00e5 posisjonere seg i det fragmenterte str\u00f8mmemarkedet. The Brand Project jobbet med Vimond for \u00e5 implementere en ny merkevarearkitektur og portef\u00f8ljestrategi med nye navne- og strukturregler, samt utvikle en kommunikasjonsstrategi for den nye merkevarearkitekturen i markedet.<\/p>\n","protected":false},"featured_media":2850,"template":"","class_list":["post-2854","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vimond: Rebrand for \u00e5 lykkes internasjonalt. | The Brand Project<\/title>\n<meta name=\"description\" content=\"Ny merkevarearkitektur og portef\u00f8ljestrategi. 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