{"id":2706,"date":"2022-10-25T15:57:22","date_gmt":"2022-10-25T13:57:22","guid":{"rendered":"https:\/\/thebrandproject.com\/?post_type=work&#038;p=2706"},"modified":"2023-12-19T15:52:35","modified_gmt":"2023-12-19T14:52:35","slug":"ardoq-rebrand","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/ardoq-rebrand\/","title":{"rendered":"Ardoq: Rebranding"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 aligngrid\">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"898\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/41b268bf-fe5b-41c5-96e2-1e3769ded68f-copy.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/41b268bf-fe5b-41c5-96e2-1e3769ded68f-copy.png 749w, https:\/\/thebrandproject.com\/wp-content\/uploads\/41b268bf-fe5b-41c5-96e2-1e3769ded68f-copy-601x720.png 601w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-Logo-RGB-White-Horizontal-01.svg\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Series D rebrand for internasjonal skalering     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Ardoq skaper endringer i Enterprise Architecture-feltet. Den nylige Serie D-finansieringsrunden sikret en investering p\u00e5 $125M som muliggjorde satsing p\u00e5 ytterligere global skalering og styrking av posisjonen innenfor feltet. The Brand Project ble utvalgt til \u00e5 utvikle en komplett strategisk rebrand, for \u00e5 muliggj\u00f8re videre vekst p\u00e5 internasjonal skala.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid 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.logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"><a class=\"attrlink\" href=\"https:\/\/www.ardoq.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.ardoq.com\/\">Ardoq<\/a><\/span>, som ble etablert i Norge i 2013, er en global SaaS bedrift som tilbyr et Enterprise Architecture-verkt\u00f8y for \u00e5 navigere digitale transformasjoner.<\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li>Kultur- og merkevareanalyse<\/li>\n<li>Merkevarestrategi og merkevareplattform<\/li>\n<li>Posisjonering<\/li>\n<li>Strategisk narrativ<\/li>\n<li>Design av visuell merkevareidentitet<\/li>\n<li>Utvikling av visuelle merkevareelementer<\/li>\n<li>Digital brand guide<\/li>\n<li>Intern og ekstern implementering<\/li>\n<li>Kommunikasjon<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and 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svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <div class=\"x-col e7323-15 m5nf-8 m5nf-9 m5nf-c text-button-section\">\n<div>\n<h4>Nisjelederen som tar enterprise architecture til et nytt niv\u00e5<\/h4>\n<p>Ardoq endrer Enterprise Architecture-feltet (EA) som dukket opp p\u00e5 80-tallet, ved \u00e5 fokusere p\u00e5 en s\u00f8ml\u00f8s integrasjon mellom det stadig mer digitaliserte markedet og menneskers atferd og forventninger. For Ardoq er ikke EA bare en teknologi, men et dynamisk verkt\u00f8y som kan hjelpe bedrifter \u00e5 navigere seg gjennom en digital transformasjon ved \u00e5 kunne planlegge, utf\u00f8re og forutsi p\u00e5virkningen av endringer i hele organisasjonen.<\/p>\n<p>&nbsp;<\/p>\n<h4>En strategisk rebrand eller ikke?<\/h4>\n<p>Alle bedrifter i h\u00f8y vekst vil til slutt n\u00e5 et punkt hvor de ser at merkevaren ikke lenger representerer ambisjonene og veksten til bedriften. Verken p\u00e5 et strategisk eller visuelt niv\u00e5.<\/p>\n<p>Det var den kommende finansieringsrunden som utl\u00f8ste en strategisk gjennomgang og revurdering av den dav\u00e6rende merkevaren. Ardoq ville unders\u00f8ke om merkevaren fremdeles muliggjorde fremtidig vekst, eller om merkevaren trengte en helhetlig endring. Vurderingen indikerte at; jo, en helhetlig endring var faktisk n\u00f8dvendig.<\/p>\n<p>&nbsp;<\/p>\n<h4>Prosess skreddersydd for hastighet<\/h4>\n<p>Rebranding-prosjektet baserte seg p\u00e5 <a href=\"https:\/\/thebrandproject.com\/expertise\/\">The Brand Projects kjerneprosess<\/a>; en iterativ, praktisk, helhetlig og smidig m\u00e5te \u00e5 utvikle en merkevare p\u00e5. I dette tilfellet ble prosessen skreddersydd til det raske milj\u00f8et til scaleupen i kraftig vekst.<\/p>\n<\/div>\n<div class=\"x-text e7323-17 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2302 size-medium\" src=\"https:\/\/thebrandproject.no\/wp-content\/uploads\/Process-Norsk-1.svg\" alt=\"\" width=\"720\" height=\"720\" \/><\/div>\n<p>Analysefasen innebar et dypdykk i det internasjonale markedet og forst\u00e5else av konkurransebildet, Gartner-evalueringene og de viktigste forskjellene i go-to-market-strategier og -produkttilbud. Denne analysen ble deretter sammenlignet med kvalitativ innsikt fra kundesamtaler og dybdeintervjuer med Ardoqs ledelse og ansatte.<\/p>\n<\/div>\n<div class=\"x-text e7323-17 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<div class=\"x-col e7323-18 m5nf-8 m5nf-9 m5nf-c text-button-section\">\n<div class=\"x-text e7323-20 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<p>Den anbefalte handingen og fokus? <strong>Enkelhet og tydelighet.<\/strong><\/p>\n<p>Det h\u00f8res kanskje innlysende ut, ettersom alle merkevarer kan trenge mer av dette, men for Ardoq betydde dette \u00e5 fokusere merkevaren p\u00e5 det de gj\u00f8r best i verden; \u00e5 levere beslutningsverkt\u00f8y som gj\u00f8r det mulig for bedrifter \u00e5 transformere &#8211; og vinne!<\/p>\n<p>&nbsp;<\/p>\n<h4>En global m\u00e5lestokk for l\u00f8nnsom transformasjon<\/h4>\n<p>Den nye merkevarestrategien, utviklet gjennom uker med tett samarbeid, definerer et selskap som \u00f8nsker v\u00e6re tro mot til sine skandinaviske r\u00f8tter, men som likevel har ambisjoner om \u00e5 bli en global teknologileder. En markedsleder som tiltrekker seg de beste talentene og de mest anerkjente merkene som kunder. Samtidig som de utvikler teknologi som gj\u00f8r det mulig for b\u00e5de ledere og fagfolk innen EA \u00e5 administrere den digitale transformasjonen p\u00e5 en en mest mulig l\u00f8nnsom m\u00e5te.<\/p>\n<p>Det ble introdusert et enkelt, men kraftig form\u00e5l om \u00e5 v\u00e6re et selskap som faktisk elsker endring, noe som blir st\u00f8ttet av en redefinert visjon om \u00e5 bli den globale m\u00e5lestokken for l\u00f8nnsomme digitale transformasjoner. F\u00f8dt i Skandinavia, men skapt for \u00e5 revolusjonere en global verden.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2715\" style=\"font-size: 16px;\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern-720x360.png\" alt=\"\" width=\"720\" height=\"360\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern-720x360.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern-1280x640.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern-768x384.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern-1536x768.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-data-block-pattern.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h3>\n<div>\n<p>Det veletablerte verdisystemet om \u00e5 v\u00e6re \u201cbold, caring and driven\u201d ble beholdt og operasjonalisert ved hjelp av et nytt sett av merkevareregler. Implementeringen av disse veiledende reglene tok merkevarestrategien fra \u00e5 v\u00e6re noe abstrakt til noe h\u00e5ndgripelig som direkte p\u00e5virker hvordan Ardoq driver den daglige driften. Dette gj\u00f8r det n\u00e5 mulig for alle i hele selskapet \u00e5 forholde seg til merkevaren, uavhengig av lokasjon, funksjon eller fokus.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h4>Strategi oversatt til ny identitet<\/h4>\n<p>Med en ny merkevarestrategi i lommen, var det n\u00f8dvendig med en ny visuell identitet for \u00e5 manifestere de nye m\u00e5lene og signalisere endringen. Den nye identiteten m\u00e5tte matche de voksende ambisjonene til selskapet, sikre tillit og fokus, samt umiddelbart vise konkurransefortrinn. Utviklingen av identiteten m\u00e5tte bevare smidigheten og personligheten til den relativt nye teknologi-merkevaren.<\/p>\n<p>The Brand Project sitt strategiske designteam jobbet i samarbeid med Ardoq\u2019s designteam med \u00e5 utvikle en revidert merkevareidentitet som muliggj\u00f8r og st\u00f8tter de strategiske ambisjonene til merkevaren. En rask, iterativ prosess resulterte i en klar retning og tre designprinsipper.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<h4>Utf\u00f8relse av The Brand Projects designprinsipper for Ardoq 2.0:<\/h4>\n<p>Designprinsippene ble utviklet for \u00e5 veilede den visuelle identiteten. Ved \u00e5 alltid ha disse prinsippene i bakhodet, vil Ardoq\u2019s designere kunne bruke designet p\u00e5 en gjennomf\u00f8rt og konsistent m\u00e5te.<\/p>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li>Endring<br \/>\nArdoq elsker endring. N\u00e5r du ser Ardoq, vil du se endring. Designet viser bevegelsen mot den beslutningen deres kunder st\u00e5r foran. Endringen visualiseres i den subtile variasjonen av farger, de stadig skiftende m\u00f8nstrene, m\u00e5ten mennesker leser informasjon og data p\u00e5, og i den kommende, riktige avgj\u00f8relsen.<\/li>\n<\/ul>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li>Balanse<br \/>\nDen rette balansen blir etablert visuelt gjennom form og farge. P\u00e5 en side er Ardoq det trygge alternativet. Solid og p\u00e5litelig. P\u00e5 den andre siden er Ardoq banebrytende og endringsledende. Leken, til og med litt v\u00e5gal. M\u00e5ten Ardoq visualiserer data p\u00e5, samt hvordan selskapet er formet, blir illustrert gjennom rektanglene i designet. Men m\u00e5ten Ardoq fargelegger og kler seg p\u00e5 er lys og morsom. Den fargerike leken balanserer det firkantede alvoret.<\/li>\n<\/ul>\n<ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li>Enkelhet<br \/>\nArdoq handler om \u00e5 forenkle. De hjelper kundene med \u00e5 ta de viktige avgj\u00f8relsene ved \u00e5 l\u00f8sne opp i kompleksiteten. De pivoterer data for \u00e5 gj\u00f8re det enkelt fra alle kanter. De streber etter \u00e5 v\u00e6re synonymt med l\u00f8nnsom transformasjon. Derfor er den visuelle tilstedev\u00e6relsen enkel og lett \u00e5 forst\u00e5.<\/li>\n<\/ul>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2737\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1-720x432.png\" alt=\"\" width=\"720\" height=\"432\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1-720x432.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1-1280x768.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1-768x461.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1-1536x922.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/logo-vertical-600px-1.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2743\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ardoq-logo-mark-and-wink-720x300.png\" alt=\"\" width=\"720\" height=\"300\" \/><\/div>\n<\/div>\n<\/div>\n<h3><\/h3>\n<div class=\"x-text e7323-20 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2723\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/data-block-grid-720x405.png\" alt=\"\" width=\"720\" height=\"405\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2725\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/web-mockup-720x405.png\" alt=\"\" width=\"720\" height=\"405\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2727\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/digital-ads-with-illustration-720x405.png\" alt=\"\" width=\"720\" height=\"405\" \/><\/p>\n<h4>Fra teori til rask praksis<\/h4>\n<p>\u00c5 holde tritt med en superrask global scaleup som befinner seg midt i en Serie D-finansieringsrunde er ingen enkel oppgave. Det \u00e5 g\u00e5 fra teori til praksis betydde \u00e5 ha klampen i b\u00e5nn fra dag \u00e9n.<\/p>\n<p>I tett samarbeid med ulike avdelinger i Ardoq, skapte The Brand Project ambassad\u00f8rkonseptet Brand Coach; et flertall ansatte spredt rundt i hele organisasjonen som lever og \u00e5nder for Ardoq-merkevaren.<\/p>\n<div>\n<p>Disse Brand Coachene ble oppl\u00e6rt i den nye merkevaren, og har n\u00e5 en daglig innvirkning p\u00e5 den merkevarestyrte virksomheten til selskapet. Videre ble rebrandingen lansert internt i en global kickoff, og den eksterne implementeringen av Ardoqs egen transformasjon i b\u00e5de design og merkevarestrategi ble lansert systematisk og p\u00e5 tvers av alle enheter.<\/p>\n<p>The Brand Project jobber n\u00e5 med Ardoq om \u00e5 implementere en sterk merkevare og hjelper stadig selskapet med \u00e5 utvikle deres globale tilstedev\u00e6relse og tydelig posisjon.<\/p>\n<p>Vil du l\u00e6re mer om Ardoqs perspektiv p\u00e5 merkevareprosjektet? Les deres historie <em><a href=\"https:\/\/www.ardoq.com\/blog\/we-are-rebranding\">her<\/a>.<\/em><\/p>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Eller ta kontakt med kunden:<br \/>\n<\/span><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Sigrun Rodrigues, CMO Ardoq, <\/span><a href=\"mailto:sigrun.rodrigues@ardoq.com\"><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"><u>sigrun.rodrigues@ardoq.com<\/u><\/span><\/a><\/div>\n<div><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Erik Bakstad, CEO Ardoq, <\/span><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"><a class=\"attrlink\" href=\"mailto:erik.bakstad@ardoq.com\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"mailto:erik.bakstad@ardoq.com\"><u>erik.bakstad@ardoq.com<\/u><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                                <br>\n                    <a class=\"button\" href=\"https:\/\/thebrandproject.no\/kontakt\/\" target=\"_self\">P\u00e5 tide \u00e5 snakke om deg? Ta kontakt.                    \n                                    <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>                                <\/a>\n                <br><br>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium 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h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n    <div class=\"svg-animation bottom large\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n               https:\/\/thebrandproject.com\/wp-content\/uploads\/black-lines-large.svg                );\">\n    <\/div>\n<\/div>\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit: Airthings\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1.jpg 2000w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-720x481.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-1280x854.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-768x513.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"42\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\"> Forberedelser til global skalering  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"973\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank.png 1560w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-720x449.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-1280x798.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-768x479.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-1536x958.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"48\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-logo-dark.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\"> En ny type bank. <br \/>\r\nFra startup til oppkj\u00f8p.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arkieva new design advertisement design mockup\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"17\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/arkieva.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\"> Kunsten \u00e5 ta lederposisjonen man har fortjent.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"https:\/\/thebrandproject.no\/caser\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n    \n    \n    \n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider{min-height:31.25rem;height:100%}}section.reference-slider .svg-animation{z-index:2}section.reference-slider .swiper,section.reference-slider .swiper-small{position:relative;overflow:hidden}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper,section.reference-slider .swiper-small .swiper-wrapper{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:none}section.reference-slider .swiper .swiper-wrapper .swiper-slide:first-child .top-left,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide:first-child .top-left{display:none}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .title,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .title{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{width:100%;height:100vh;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{position:absolute;width:100%;height:100vh;top:0;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content br,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content br{display:none}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{text-transform:none;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a{color:black;text-decoration:none;margin-top:1.25rem;display:block;position:relative;overflow:visible;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{top:-5px;margin-left:0.625rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg g{stroke-width:3}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a:hover,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a:hover{opacity:0.5}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content .logo img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content .logo img{max-width:10rem;max-height:2.125rem;margin-bottom:1.25rem;height:auto;width:auto}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g{stroke:white}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:80px;height:80px;top:50%;background-repeat:no-repeat;background-size:cover}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:40px;height:40px}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{display:none;top:150px}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke:white}}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-prev:after{display:none}section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:80px;height:80px}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:40px;height:40px}}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke-width:4}section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-prev{margin-left:1.25rem;-webkit-transform:rotate(90deg);transform:rotate(90deg)}section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-prev:after{margin-left:-0.125rem}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper-small .swiper-button-next{margin-right:1.25rem;-webkit-transform:rotate(-90deg);transform:rotate(-90deg)}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-next:after{margin-right:-0.125rem}section.reference-slider .archive{z-index:2;display:block;position:absolute;bottom:5rem;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none}section.reference-slider .archive svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;top:-3px;right:-1.875rem}section.reference-slider .archive svg g{stroke-width:3}section.reference-slider .archive:hover{opacity:0.5}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider .archive{bottom:3.125rem}}@media screen and (max-width:47.9375em){section.reference-slider .archive{margin-bottom:-10rem;left:20px;margin-left:0px;-webkit-transform:none;transform:none}section.reference-slider .archive a{color:black}section.reference-slider .archive a svg g{stroke:black}}section.reference-slider.negative{background-color:black;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.reference-slider.negative .swiper .swiper-button-next svg g,section.reference-slider.negative .swiper .swiper-button-prev svg g,section.reference-slider.negative .swiper-small .swiper-button-next svg g,section.reference-slider.negative .swiper-small .swiper-button-prev svg g{stroke:white}section.reference-slider.negative .archive{color:white}section.reference-slider.negative .archive svg g{stroke:white}@media screen and (max-width:47.9375em){section.reference-slider.negative .archive{color:black}section.reference-slider.negative .archive svg g{stroke:black}}section.reference-slider.small{height:auto;min-height:auto;padding:8.75rem 0 11.25rem 0}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider.small{padding:6.25rem 0 12.5rem 0}}section.reference-slider.small .archive{bottom:7.5rem}@media screen and (max-width:47.9375em){section.reference-slider.small .archive{display:none}}section.reference-slider.small .title{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin:0 auto;max-width:64.375rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider.small .title span{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;padding-bottom:0.75rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title span{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}section.reference-slider.small .swiper,section.reference-slider.small .swiper-small{max-width:1030px;margin:0 auto;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}section.reference-slider.small .swiper .swiper-wrapper .svg-animation,section.reference-slider.small .swiper-small .swiper-wrapper .svg-animation{display:none}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{height:auto;min-height:auto}@media screen and (max-width:63.6875em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{min-height:auto}}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small 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