{"id":1546,"date":"2022-03-18T12:28:34","date_gmt":"2022-03-18T11:28:34","guid":{"rendered":"https:\/\/thebrandproject.dev.kodeks.no\/work\/microsoft-i-mote-med-kunden-5-0\/"},"modified":"2023-11-07T16:06:10","modified_gmt":"2023-11-07T15:06:10","slug":"microsoft","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/microsoft\/","title":{"rendered":"Microsoft: I m\u00f8te med kunden 5.0"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-scaled.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-720x480.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-1280x853.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-768x512.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/pexels-mart-production-7709228-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"199\" height=\"43\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Microsoft-logo-inverse-sm.png\" class=\"attachment-full size-full\" alt=\"Microsoft Logo\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        I m\u00f8te med kunden 5.0     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Support og kundeledelse st\u00e5r i sentrum n\u00e5r man representerer en merkevare. Faktisk er slike divisjoner spydspissen n\u00e5r det kommer til opplevelsen av merkevaren i en b2b setting. The Brand Project fikk i oppgave \u00e5 definere en tydelig retning og strategisk identitet til support teamene, samt skape samarbeidsarenaer innad for \u00e5 kunne levere den beste merkevareopplevelsen. Kundest\u00f8tte var det vi drev med f\u00f8r &#8211; n\u00e5 handler det om helhetlige kundeopplevelser i alle ledd.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><em><a href=\"https:\/\/www.microsoft.com\/en-us\/about\">Microsoft Corp.<\/a> er et amerikansk multinasjonalt teknologiselskap som produserer programvare, forbrukerelektronikk, personlige datamaskiner og relaterte tjenester. Microsoft ACE-teamet sitter spredt over hele verden, og ledes fra Microsofts hovedkontoret i Washington, USA.<\/em><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Innsikt og analyse<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Strategi og plattform<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Visuell identitet og design for konsept<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Implementering og intern tilpasning<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Innholdsproduksjon<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Prosjektledelse<\/span><\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <div class=\"x-col e7323-15 m5nf-8 m5nf-9 m5nf-c text-button-section\">\n<div class=\"x-text e7323-16 m5nf-f m5nf-g m5nf-k headline\">\n<h4>Hva kundest\u00f8tte egentlig betyr<\/h4>\n<\/div>\n<div class=\"x-text e7323-17 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<p>Kundest\u00f8tte for skytjenestene til Microsoft h\u00e5ndteres gjennom en struktur med flere supportvertikaler og avdelinger. Etter hvert som selskapet har vokst, har kundest\u00f8tte blitt en viktig strategisk ressurs for \u00e5 sikre kundevekst, lojalitet og langsiktige relasjoner. Dette er spesielt viktig for store og strategiske kunder. Utfordringen som ble presentert var \u00e5 bygge opp identiteten til det ledende avdelingen for kundest\u00f8tte til en fremtidsrettet, fokusert og samarbeidende enhet, som sitter i sentrum av \u00e5 administrere og representere Microsoft-merkevaren.<\/p>\n<p>&nbsp;<\/p>\n<h4>Microsoft ACE &#8211; superstjerner i st\u00f8tte, megastjerner i opplevevelse<\/h4>\n<p>Neste generasjons kunder krever neste generasjons l\u00f8sninger. Etter hvert som kundene endrer seg, endres ogs\u00e5 kundest\u00f8tten for industrielle programvarel\u00f8sninger. Nye verdikjeder krever teknologi som vokser i takt med kundene, kan tilpasses skalering og st\u00f8tter virksomheter p\u00e5 alle niv\u00e5er.<\/p>\n<p>Et steg p\u00e5 veien for \u00e5 forst\u00e5 identiteten til en slik vertikal er \u00e5 portrettere ideen om at kundest\u00f8tte tilh\u00f8rer fortiden, mens kundeopplevelser er drivkraften bak hver kontakt med merkevaren. Et st\u00f8tteteam som er posisjonert til \u00e5 h\u00e5ndtere de mest komplekse oppgavene, m\u00e5 v\u00e6re klar over den lederrollen de f\u00e5r innen kundenes merkevareopplevelse. P\u00e5 tvers av denne st\u00f8ttestrukturen er Microsoft-opplevelsen n\u00e5 definert og fungerer som et veiledende prinsipp for ACE-teamet, som skal ivareta og utarbeide denne opplevelsen til perfeksjon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-999\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience-720x359.png\" alt=\"\" width=\"720\" height=\"359\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience-720x359.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience-1280x638.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience-768x383.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience-1536x766.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Guardians-of-Experience.png 1600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3><\/h3>\n<h4>Strategi oversatt til internt design<\/h4>\n<p>Som kanskje den viktigste kundevendte avdelingen til teknologigiganten, er kjerne-DNA&#8217;et til ACE-teamet \u00e5 vokte om kundenes Microsoft-opplevelse. St\u00f8tteteamet g\u00e5r inn i en fremtid som krever et annet tankesett og en annen tiln\u00e6rming til \u00e5 h\u00e5ndtere kundenes forventinger.<\/p>\n<p>For \u00e5 muliggj\u00f8re bevisstheten og eierskapet av denne kritiske delen av Microsofts merkevareopplevelse, kan en visuell identifikator motivere, differensiere og samtidig skape en f\u00f8lelse av samh\u00f8righet og fokus innad i det globale teamet.<\/p>\n<p>Designteamet til The Brand Project jobbet tett med ACE-teamet for \u00e5 finne et konsept for \u00e5 skape denne interne identiteten. The Guardians of Experience-identiteten ble f\u00f8dt ut av det ekstreme mangfoldet til det globale teamet av eksperter, som sammen jobber for \u00e5 bekjempe d\u00e5rlige kundeopplevelser innenifra og ut. H\u00f8res det kjent ut? Ja, Marvels Guardian of the Galaxy var v\u00e5r inspirasjon &#8211; ment som en morsom guide til en seri\u00f8s transformasjon.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1655\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Skjermbilde-2022-04-25-kl.-16.26.48-720x424.png\" alt=\"\" width=\"720\" height=\"424\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Skjermbilde-2022-04-25-kl.-16.26.48-720x424.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Skjermbilde-2022-04-25-kl.-16.26.48-1280x755.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Skjermbilde-2022-04-25-kl.-16.26.48-768x453.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Skjermbilde-2022-04-25-kl.-16.26.48.png 1369w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h3>\n<\/div>\n<div class=\"x-text e7323-17 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<div class=\"x-col e7323-18 m5nf-8 m5nf-9 m5nf-c text-button-section\">\n<div class=\"x-text e7323-20 m5nf-g m5nf-i m5nf-l mobile-font-size\">\n<h3><\/h3>\n<h4>Implementering, kommunikasjon og merkevareopplevelser<\/h4>\n<p>Vi er midt i implementeringen av denne identiteten, utvikler videre utrulling og skaper samarbeidsarenaer for \u00e5 utvikle best mulige opplevelser \u2013 b\u00e5de for kundene og for Microsoft selv.<\/p>\n<p>Fremtiden til dette prosjektet bygges p\u00e5 intense og sv\u00e6rt hyppige kommunikasjonstaktikker for \u00e5 samkj\u00f8re globale team, sikre forankring i ledelsen og utvikle forskjellige m\u00e5lbare transformasjoner for \u00e5 gj\u00f8re denne interne identiteten levende.<\/p>\n<p>Denne interne innsatsen vil s\u00e5 bli konvertert til eksterne aktiviteter og opplevelser som har som m\u00e5l \u00e5 heve Microsoft B2B merkevaren til toppen av kundeopplevelse og lojalitet.<\/p>\n<p>Fremover vil The Brand Project samarbeide tett med ledelsen for \u00e5 n\u00e5 disse overordnede m\u00e5lene.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Eivind Lund<\/h4>\n                    <ul>\n                        <li>Digital leder<\/li>                        <li><a href=\"mailto:eivind@snoball.studio\">eivind@snoball.studio<\/a><\/li>                                            <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Andreas Kamphaug<\/h4>\n                    <ul>\n                        <li>Design leder<\/li>                        <li><a href=\"mailto:andreas@thebrandproject.com\">andreas@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 982 68 127\">+47 982 68 127<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Carina \u00c5kredalen L\u00f8vbr\u00e6k<\/h4>\n                    <ul>\n                        <li>Daglig leder og merkevarekonsulent<\/li>                        <li><a href=\"mailto:carina@thebrandproject.com\">carina@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9588 2139\">+47 9588 2139<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Jesper Kreiborg<\/h4>\n                    <ul>\n                        <li>Sr. Business Strategy Specialist<\/li>                        <li><a href=\"mailto:jesper.kreiborg@thebrandproject.com\">jesper.kreiborg@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9117 9000\">+47 9117 9000<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n    <div class=\"svg-animation bottom medium\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n                               );\">\n    <\/div>\n<\/div>\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Arkieva new design advertisement design mockup\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"130\" height=\"17\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/arkieva.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\"> Kunsten \u00e5 ta lederposisjonen man har fortjent.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/arkieva\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"973\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank.png 1560w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-720x449.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-1280x798.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-768x479.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-1536x958.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"48\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-logo-dark.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\"> En ny type bank. <br \/>\r\nFra startup til oppkj\u00f8p.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/instabank\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit_Wilhelmsen_AS\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2.jpg 1600w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-720x405.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1280x720.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-768x432.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"34\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\"> En global rebrand og omstrukturering for \u00e5 rigge for fremtidig vekst.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"https:\/\/thebrandproject.com\/no\/work\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n    \n    \n    \n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider{min-height:31.25rem;height:100%}}section.reference-slider .svg-animation{z-index:2}section.reference-slider .swiper,section.reference-slider .swiper-small{position:relative;overflow:hidden}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper,section.reference-slider .swiper-small .swiper-wrapper{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:none}section.reference-slider .swiper .swiper-wrapper .swiper-slide:first-child .top-left,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide:first-child .top-left{display:none}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .title,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .title{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{width:100%;height:100vh;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{position:absolute;width:100%;height:100vh;top:0;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content br,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content br{display:none}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{text-transform:none;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a{color:black;text-decoration:none;margin-top:1.25rem;display:block;position:relative;overflow:visible;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{top:-5px;margin-left:0.625rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg g{stroke-width:3}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a:hover,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a:hover{opacity:0.5}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content .logo img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content .logo img{max-width:10rem;max-height:2.125rem;margin-bottom:1.25rem;height:auto;width:auto}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g{stroke:white}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:80px;height:80px;top:50%;background-repeat:no-repeat;background-size:cover}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:40px;height:40px}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{display:none;top:150px}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke:white}}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-prev:after{display:none}section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:80px;height:80px}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:40px;height:40px}}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke-width:4}section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-prev{margin-left:1.25rem;-webkit-transform:rotate(90deg);transform:rotate(90deg)}section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-prev:after{margin-left:-0.125rem}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper-small .swiper-button-next{margin-right:1.25rem;-webkit-transform:rotate(-90deg);transform:rotate(-90deg)}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-next:after{margin-right:-0.125rem}section.reference-slider .archive{z-index:2;display:block;position:absolute;bottom:5rem;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none}section.reference-slider .archive svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;top:-3px;right:-1.875rem}section.reference-slider .archive svg g{stroke-width:3}section.reference-slider .archive:hover{opacity:0.5}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider .archive{bottom:3.125rem}}@media screen and (max-width:47.9375em){section.reference-slider .archive{margin-bottom:-10rem;left:20px;margin-left:0px;-webkit-transform:none;transform:none}section.reference-slider .archive a{color:black}section.reference-slider .archive a svg g{stroke:black}}section.reference-slider.negative{background-color:black;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.reference-slider.negative .swiper .swiper-button-next svg g,section.reference-slider.negative .swiper .swiper-button-prev svg g,section.reference-slider.negative .swiper-small .swiper-button-next svg g,section.reference-slider.negative .swiper-small .swiper-button-prev svg g{stroke:white}section.reference-slider.negative .archive{color:white}section.reference-slider.negative .archive svg g{stroke:white}@media screen and (max-width:47.9375em){section.reference-slider.negative .archive{color:black}section.reference-slider.negative .archive svg g{stroke:black}}section.reference-slider.small{height:auto;min-height:auto;padding:8.75rem 0 11.25rem 0}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider.small{padding:6.25rem 0 12.5rem 0}}section.reference-slider.small .archive{bottom:7.5rem}@media screen and (max-width:47.9375em){section.reference-slider.small .archive{display:none}}section.reference-slider.small .title{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin:0 auto;max-width:64.375rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider.small .title span{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;padding-bottom:0.75rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title span{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}section.reference-slider.small .swiper,section.reference-slider.small .swiper-small{max-width:1030px;margin:0 auto;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}section.reference-slider.small .swiper .swiper-wrapper .svg-animation,section.reference-slider.small .swiper-small .swiper-wrapper .svg-animation{display:none}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{height:auto;min-height:auto}@media screen and (max-width:63.6875em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{min-height:auto}}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{min-height:auto}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide 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(min-width:48em) and (max-width:63.6875em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:auto}}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;position:relative;height:auto;min-height:auto}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:11;grid-column:2\/13}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{margin-top:0;font-size:2.125rem;line-height:2.875rem}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a br,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a br{display:none}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2,section.reference-slider.small 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