{"id":1537,"date":"2022-04-19T16:08:10","date_gmt":"2022-04-19T14:08:10","guid":{"rendered":"https:\/\/thebrandproject.dev.kodeks.no\/work\/equinor-vil-den-nye-merkevaren-bli-verdifull\/"},"modified":"2022-04-25T11:15:09","modified_gmt":"2022-04-25T09:15:09","slug":"equinor","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/equinor\/","title":{"rendered":"Equinor: Vil den nye merkevaren bli verdifull?"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Equinor_mgmt_withlogo.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit: Equinor\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Equinor_mgmt_withlogo.jpeg 1024w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Equinor_mgmt_withlogo-720x438.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Equinor_mgmt_withlogo-768x467.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"68\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/equinor-logo-white-01-sm.png\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Vil det nye navnet bli verdifullt?     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        En endring i et selskapsnavn med stor og betydningsfull historie kan ha en effekt p\u00e5 verdien av merkevaren. The Brand Project bestilte, analyserte og forenklet verdivurderingen etter endringene og la frem forslag for fremtidig vekst og fokus.       <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <p><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/www.equinor.com\/en.html\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.equinor.com\/en.html\"><i>Equinor ASA<\/i><\/a><\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><i> er et norsk multinasjonalt energiselskap med mer enn 21 000 ansatte i mer enn 30 land. <\/i><\/span><\/p>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">V<\/span>erdivurdering gjennom Brand Finance<\/li>\n<li>Analyse, forenkling og presentasjon for ledelsen<\/li>\n<li>Anbefalinger for vekst og fokus<\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and 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g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <div>\n<h3>En brysom navneendring<\/h3>\n<p>I 2017, tok Statoil den <a href=\"https:\/\/www.equinor.com\/no\/om-oss\/var-historie\">strategiske beslutningen<\/a> om \u00e5 g\u00e5 fra \u00e5 v\u00e6re et rendyrket olje- og gass-selskap til \u00e5 bli et bredt energiselskap som jobber innen olje, gass, vind og sol. Selskapet investerte opp til 20 prosent av \u00e5rlig kapitalutgift i nye energil\u00f8sninger. Naturlig nok m\u00e5tte de vurdere en fullstending rebrand for \u00e5 reflektere de nye ambisjonene.<\/p>\n<p>I mai 2018 endret selskapet offisielt det 46 \u00e5r gamle navnet Statoil til Equinor. Navneendringen engasjerte pressen og befolkningen, og mange hadde sterke personlige meninger &#8211; spesielt i Norge. Den strategiske begrunnelsen for navnebyttet ble m\u00f8tt med hevede \u00f8yebryn og mistanke blant allmennheten, og mange s\u00e5 ikke umiddelbart den langsiktige effekten og posisjoneringsplanen til selskapet. Om man bare h\u00f8rte p\u00e5 norske media, kunne man lett trodd at Equinor ikke var oppriktig i planen om fornybare energikilder og at de kun \u201ckastet vekk\u201d millioner av kroner i markedsverdi ved \u00e5 bytte navn.<\/p>\n<\/div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Equinor_Statoil_logos-720x405.jpeg\" alt=\"\" width=\"720\" height=\"405\" \/><\/p>\n<\/div>\n<div>\n<h3>Er det verdt det?<\/h3>\n<p>Tidlig i 2019, ga Equinor The Brand Project oppdraget om \u00e5 analysere og forenkle funnene fra en verdivurderingsrapport fra <a href=\"https:\/\/brandfinance.com\/\">Brand Finance<\/a> og legge frem anbefalinger for fremtidig vekst.<\/p>\n<p>Empirisk og kvalitativ innsikt basert p\u00e5 Equinors 2018 Brand and Business Management viste at ikke bare beholdt Equinor posisjonen sin som det mest verdifulle merkevaren i Norge, men den overliggende merkevareverdien hadde \u00f8kt og satt Equinor p\u00e5 listen blant de 200 mest verdifulle merkevarene globalt.<\/p>\n<p>Det var en \u00f8rliten nedgang fra 2018 til 2019, ved \u00e5 isolere merkevarestyrke (ogs\u00e5 kalt \u201cbrand strength\u201d), som er 1 av 3 faktorer som avgj\u00f8r den overliggende merkevareverdien og er en av den mest avgj\u00f8rende driveren for arbeid med merkevareledelse. N\u00e5r sammenlignet med andre store globale akt\u00f8rer slik som <a href=\"https:\/\/www.shell.com\/\">Shell<\/a>, <a href=\"https:\/\/www.exxon.com\/en\">Exxon<\/a>, <a href=\"https:\/\/totalenergies.com\/\">Total<\/a>, <a href=\"https:\/\/www.chevron.com\/\">Chevron<\/a>, <a href=\"https:\/\/akerbp.com\/en\/\">Aker BP<\/a> og <a href=\"https:\/\/orsted.com\/\">\u00d8rsted<\/a>, sto Equinor \u00f8verst p\u00e5 lista over merkevarene med h\u00f8yest merkevarestyrke.<\/p>\n<\/div>\n<h3>Fokus p\u00e5 b\u00e6rekraft og helhetlig kommunikasjon av m\u00e5l<\/h3>\n<p>Basert p\u00e5 denne innsikten, ble det konkludert med at rebranding-prosjektet var en m\u00e5lbar og tydelig suksess for Equinor. Om ikke annet, s\u00e5 har det kun resultert i en marginalt nedgang i merkevarestyrken globalt (noe som er \u00e5 forvente etter en total rebrand), og har ikke skadet deres posisjon eller kvantitativ-m\u00e5lt oppfatning.<\/p>\n<p>The Brand Project anbefalte fire konkrete strategiske og taktiske aktiviteter<span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> <\/span>for \u00e5 definere lokal oppfattelse og posisjonering, styrke og bevise den aspirerende posisjonen til det b\u00e6rekraftige energiselskapet og forsterke kommunikasjon av Equinor-merkevaren globalt.<\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Eivind Lund<\/h4>\n                    <ul>\n                        <li>Digital leder<\/li>                        <li><a href=\"mailto:eivind@snoball.studio\">eivind@snoball.studio<\/a><\/li>                                            <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Andreas Kamphaug<\/h4>\n                    <ul>\n                        <li>Design leder<\/li>                        <li><a href=\"mailto:andreas@thebrandproject.com\">andreas@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 982 68 127\">+47 982 68 127<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Carina \u00c5kredalen L\u00f8vbr\u00e6k<\/h4>\n                    <ul>\n                        <li>Daglig leder og merkevarekonsulent<\/li>                        <li><a href=\"mailto:carina@thebrandproject.com\">carina@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9588 2139\">+47 9588 2139<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Jesper Kreiborg<\/h4>\n                    <ul>\n                        <li>Sr. Business Strategy Specialist<\/li>                        <li><a href=\"mailto:jesper.kreiborg@thebrandproject.com\">jesper.kreiborg@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9117 9000\">+47 9117 9000<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation 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.svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n    <div class=\"svg-animation bottom medium\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n                               );\">\n    <\/div>\n<\/div>\n\n                <div class=\"title grid-12\">\n            <span> Les videre<\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit_Wilhelmsen_AS\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2.jpg 1600w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-720x405.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1280x720.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-768x432.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"34\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\"> En global rebrand og omstrukturering for \u00e5 rigge for fremtidig vekst.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1086\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit: Bergans\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-scaled.jpeg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-720x382.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-1280x679.jpeg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-768x407.jpeg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/hero-rabot-v2-w14-22-1536x815.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/bergans\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"33\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/bergans.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/bergans\/\"> Strategisk posisjonering av en legendarisk merkevare  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/bergans\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"\/no\/work\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n    \n    \n    \n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider{min-height:31.25rem;height:100%}}section.reference-slider .svg-animation{z-index:2}section.reference-slider .swiper,section.reference-slider .swiper-small{position:relative;overflow:hidden}@media screen and 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.text-wrapper{position:absolute;width:100%;height:100vh;top:0;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content br,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content br{display:none}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{text-transform:none;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider .swiper .swiper-wrapper 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(max-width:63.6875em){section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:40px;height:40px}}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke-width:4}section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-prev{margin-left:1.25rem;-webkit-transform:rotate(90deg);transform:rotate(90deg)}section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-prev:after{margin-left:-0.125rem}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper-small .swiper-button-next{margin-right:1.25rem;-webkit-transform:rotate(-90deg);transform:rotate(-90deg)}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-next:after{margin-right:-0.125rem}section.reference-slider .archive{z-index:2;display:block;position:absolute;bottom:5rem;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none}section.reference-slider .archive svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;top:-3px;right:-1.875rem}section.reference-slider .archive svg g{stroke-width:3}section.reference-slider .archive:hover{opacity:0.5}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider .archive{bottom:3.125rem}}@media screen and (max-width:47.9375em){section.reference-slider .archive{margin-bottom:-10rem;left:20px;margin-left:0px;-webkit-transform:none;transform:none}section.reference-slider .archive a{color:black}section.reference-slider .archive a svg g{stroke:black}}section.reference-slider.negative{background-color:black;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.reference-slider.negative .swiper .swiper-button-next svg g,section.reference-slider.negative .swiper .swiper-button-prev svg g,section.reference-slider.negative .swiper-small .swiper-button-next svg g,section.reference-slider.negative .swiper-small .swiper-button-prev svg g{stroke:white}section.reference-slider.negative .archive{color:white}section.reference-slider.negative .archive svg g{stroke:white}@media screen and (max-width:47.9375em){section.reference-slider.negative .archive{color:black}section.reference-slider.negative .archive svg g{stroke:black}}section.reference-slider.small{height:auto;min-height:auto;padding:8.75rem 0 11.25rem 0}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider.small{padding:6.25rem 0 12.5rem 0}}section.reference-slider.small .archive{bottom:7.5rem}@media screen and (max-width:47.9375em){section.reference-slider.small .archive{display:none}}section.reference-slider.small .title{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin:0 auto;max-width:64.375rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider.small .title span{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;padding-bottom:0.75rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title span{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}section.reference-slider.small 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(max-width:47.9375em){section.reference-slider.small .swiper .swiper-button-next,section.reference-slider.small .swiper .swiper-button-prev,section.reference-slider.small .swiper-small .swiper-button-next,section.reference-slider.small .swiper-small .swiper-button-prev{display:block}}section.reference-slider.small .archive{color:black}section.reference-slider.dark{background-color:black}section.reference-slider.dark .swiper .swiper-wrapper .swiper-slide .img-wrapper .title,section.reference-slider.dark .swiper-small .swiper-wrapper .swiper-slide .img-wrapper .title{color:white}section.reference-slider.dark .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider.dark .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{color:white}section.reference-slider.dark .swiper .swiper-wrapper .swiper-slide .text-wrapper a,section.reference-slider.dark .swiper-small .swiper-wrapper .swiper-slide .text-wrapper a{color:white}section.reference-slider.dark .swiper 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