{"id":1529,"date":"2022-03-18T12:28:25","date_gmt":"2022-03-18T11:28:25","guid":{"rendered":"https:\/\/thebrandproject.dev.kodeks.no\/?post_type=work&#038;p=1529"},"modified":"2022-12-16T11:04:42","modified_gmt":"2022-12-16T10:04:42","slug":"arkieva","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/arkieva\/","title":{"rendered":"Arkieva: Rebrand av et globalt software selskap"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Advertisement-Mockup-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"33\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/arkieva_logo_white.png\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        En rebrand for \u00e5 styrke posisjonen     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        \u00c5 v\u00e6re et ledende SaaS selskap innen supply chain l\u00f8sninger er ikke nok n\u00e5r markedet oversv\u00f8mmes med nye akt\u00f8rer som leverer mindre, men synes mye mer. Det var p\u00e5 tide \u00e5 styrke merkevaren, og ta posisjonen selskapet fortjener.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <div><em><span class=\"attrlink url thread-049890301334690282952050 thread-840842106324697499440909 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/arkieva.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/arkieva.com\/\">Arkieva<\/a><\/span> <span class=\"attrlink url thread-049890301334690282952050 thread-840842106324697499440909 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/arkieva.com\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/arkieva.com\/\">Inc. <\/a>er en global tilbyder av avanserte programvarel\u00f8sninger for supply chain planlegging og -ledelse. Den prisvinnende programvare-l\u00f8sningen til Arkieva Enterprises inneholder samarbeidende og fullt integrerte supply chain moduler som klarer \u00e5 fange opp de unike aspektene ved virksomheten, istedenfor for \u00e5 ta utgangspunkt i at virksomheten m\u00e5 endres for \u00e5 tilpasse programvaren. Selskapet utvikler ulike SaaS l\u00f8sninger og har behov for at merkevaren speiler posisjonen de faktisk har i markedet. <\/span><\/em><\/div>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul class=\"listtype-bullet listindent1 list-bullet1\">\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Global reposisjonering<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Global rebranding<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Merkevarearkitektur<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Produktstrategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Go-to-market strategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Merkevarestrategi og<\/span> merkevare<span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z h-hyphen\">plattform<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Design og identitet<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">UX og webdesign<\/span><\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <div>\n<h3>\u00c5 ta posisjonen selskapet fortjener<\/h3>\n<p>Arkieva sitter i f\u00f8rersetet innen sitt felt n\u00e5r det kommer til innovasjon, programvare og kompetanse. Men nye supply chain programvareakt\u00f8rer har kommet inn og har f\u00e5tt markedet i bevegelse. Arkieva har sett ettersp\u00f8rsel i markedet etter en mindre, off-the-shelf l\u00f8sning, og derfor besluttet \u00e5 lansere en ny SaaS vertical tilpasset mindre selskaper. Samtidig, \u00f8nsket de \u00e5 oppgradere merkevaren for \u00e5 ta tydelig styringen i deres marked.<\/p>\n<p>The Brand Project analyserte merkevaren, bygget en ny merkevarestrategi, utviklet en ny identitet og lanserte dette sammen med Arkieva ved \u00e5 bygge en helt ny nettside.<\/p>\n<\/div>\n<div>\n<h3>Sterk merkevare, sterke vertikaler<\/h3>\n<p>Merkevaren Arkieva viste seg \u00e5 v\u00e6re veldig sterk &#8211; b\u00e5de i markedet og blant dets kunder, men ogs\u00e5 internt. Det som trengtes var en aktivisering som ville ta merkevaren videre inn og l\u00f8fte den flere niv\u00e5. Ved \u00e5 strategisk utvikle Arkieva til et masterbrand og en paraply for b\u00e5de deres tjenester og l\u00f8sninger samt deres nye SaaS produkt, banet vi vei for en ny og fokusert posisjonering som er bygget rundt deres unikhet:<\/p>\n<p><em>No fluff. Just real solutions.<\/em><\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-975\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Brand-Computer-720x682.jpeg\" alt=\"\" width=\"720\" height=\"682\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Brand-Computer-720x682.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Brand-Computer-768x728.jpeg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Brand-Computer.jpeg 911w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/div>\n<div><\/div>\n<h3>Et kjernefortelling ulikt noe annet<\/h3>\n<div>Et n\u00f8kkelelement for \u00e5 f\u00e5 omverden \u00e5 forst\u00e5 en merkevare er en kjernefortelling &#8211; ogs\u00e5 kalt \u201c<span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/thebrandproject.com\/blog\/the-quest-for-a-core-narrative\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/thebrandproject.com\/blog\/the-quest-for-a-core-narrative\/\">core narrative<\/a><\/span>\u201d. Denne strategiske fortellingen er en altomfangende beskrivelse av merkevaren som dekker hele merkevareplattformen og posisjoneringen til merkevaren, og som legger fundamentet for fremtidig kommunikasjon og design.<\/p>\n<\/div>\n<p><em>\u201cWe live in a dynamic market where speed, accuracy, and efficiency are critical for corporate development and scale. And we believe that leveraging the power of supply chain technology drives business transformation.<\/em><\/p>\n<div>\n<p><em>Everything we do is aimed at solving complex planning challenges and creating cutting-edge technology that enables you to run your business at peak performance. At Arkieva, we are change agents at the core, and because of our problem-solving mindset, we keep challenging ourselves to create solutions that not only solve today\u2019s challenges but the ones of tomorrow. In the simplest and most intuitive way possible. For you.<\/em><\/p>\n<p><em>This is no easy task. And for close to 30 years we have put the brightest minds in the business together and have analyzed, developed, pivoted, tested, and retested the best solutions to the greatest of challenges. Our software and competence today mirrors both our experience and our desire to innovate and create. And to be at the forefront of supply chain planning.<\/em><\/p>\n<p><em>We are the ones that solve problems others cannot. And we live and breathe for your business to benefit and thrive because of the way our solutions unlock the true value of your supply chain. No fluff. Just real solutions.\u201d<\/em><\/p>\n<h3>Strategi oversatt til design<\/h3>\n<p>Vi oversatte merkevareplattformen og posisjoneringsstrategien til Arkieva til et forenklet, men sofistikert og selvsikkert design. Den nye identiteten skiller seg tydelig ut fra konkurrentene og tar historiefortellingen og merkevarestrategien inn i det visuelle universet:<\/p>\n<\/div>\n<div>\n<div><\/div>\n<h1>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2976\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04-720x412.png\" alt=\"\" width=\"720\" height=\"412\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04-720x412.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04-1280x732.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04-768x439.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04-1536x878.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-04.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2974\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03-720x467.png\" alt=\"\" width=\"720\" height=\"467\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03-720x467.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03-1280x830.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03-768x498.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03-1536x996.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-03.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2978\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-06.svg\" alt=\"\" width=\"720\" height=\"720\" \/><\/h1>\n<div><\/div>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2969\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-01.svg\" alt=\"\" width=\"720\" height=\"720\" \/><\/h1>\n<div><\/div>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2971\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02-720x579.png\" alt=\"\" width=\"720\" height=\"579\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02-720x579.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02-1280x1029.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02-768x618.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02-1536x1235.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Case-Images-02.png 2048w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2980\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1-720x405.png\" alt=\"\" width=\"720\" height=\"405\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1-720x405.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1-1280x720.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1-768x432.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1-1536x864.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Arkieva-Backdrop-Anvironment1.png 1920w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n<div><\/div>\n<div><\/div>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2982\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/billboard-mockup-720x483.png\" alt=\"\" width=\"720\" height=\"483\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/billboard-mockup-720x483.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/billboard-mockup-768x515.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/billboard-mockup.png 1261w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h1>\n<h3><\/h3>\n<\/div>\n<h3>Transformere en leder<\/h3>\n<div>Videre skal Arkieva bruke den nye strategien og identiteten til \u00e5 lansere verdensledende programvarel\u00f8sninger for supply chain planlegging og -ledelse, tilby industri-definerende Saas produkter og l\u00f8fte selskapet til dets ledende posisjon. The Brand Project f\u00f8lger spent med p\u00e5 Arkievas vekst, og vil fortsette \u00e5 st\u00f8tte selskapet i veien mot st\u00f8rre suksess.<\/div>\n<div><\/div>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Eivind Lund<\/h4>\n                    <ul>\n                        <li>Digital leder<\/li>                        <li><a href=\"mailto:eivind@snoball.studio\">eivind@snoball.studio<\/a><\/li>                                            <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Andreas Kamphaug<\/h4>\n                    <ul>\n                        <li>Design leder<\/li>                        <li><a href=\"mailto:andreas@thebrandproject.com\">andreas@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 982 68 127\">+47 982 68 127<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Carina \u00c5kredalen L\u00f8vbr\u00e6k<\/h4>\n                    <ul>\n                        <li>Daglig leder og merkevarekonsulent<\/li>                        <li><a href=\"mailto:carina@thebrandproject.com\">carina@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9588 2139\">+47 9588 2139<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Jesper Kreiborg<\/h4>\n                    <ul>\n                        <li>Sr. Business Strategy Specialist<\/li>                        <li><a href=\"mailto:jesper.kreiborg@thebrandproject.com\">jesper.kreiborg@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9117 9000\">+47 9117 9000<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"825\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-16.03.47.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-16.03.47.png 668w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Screenshot-2024-02-14-at-16.03.47-583x720.png 583w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/taxilink-trygt-frem-i-hele-norge\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"57\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Taxilink-logotype-black-green-e1707926517861.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/taxilink-trygt-frem-i-hele-norge\/\"> Trygt frem i hele Norge  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/taxilink-trygt-frem-i-hele-norge\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( 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<\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/__trashed\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"254\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo.png 956w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-720x191.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Aider_logo-768x204.png 768w\" sizes=\"auto, (max-width: 956px) 100vw, 956px\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/__trashed\/\"> Aider: Neste generasjons regnskap  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/__trashed\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1371\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW.png 1920w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-720x514.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-1280x914.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-768x548.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/mockup-posters-NEW-1536x1097.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/workwide\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"155\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Workwide-logo-horizontal.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/workwide\/\"> Creating a Consistent Brand for Localized Recruitment  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/workwide\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n        <div class=\"swiper-button-next\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>        <\/div>\n\n        \n    <\/div>\n\n            <a href=\"\/no\/expertise\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n    \n    \n    \n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.reference-slider{height:100vh;min-height:75rem;position:relative}@media screen and (max-width:63.6875em){section.reference-slider{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider{min-height:31.25rem;height:100%}}section.reference-slider .svg-animation{z-index:2}section.reference-slider .swiper,section.reference-slider .swiper-small{position:relative;overflow:hidden}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper,section.reference-slider .swiper-small .swiper-wrapper{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:none}section.reference-slider .swiper .swiper-wrapper .swiper-slide:first-child .top-left,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide:first-child .top-left{display:none}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .svg-animation,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .svg-animation{display:block}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .title,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .title{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{width:100%;height:100vh;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .img-wrapper img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{position:absolute;width:100%;height:100vh;top:0;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;min-height:75rem}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:62.5rem}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper{min-height:50rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content br,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content br{display:none}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{text-transform:none;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content h2 a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content h2 a{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a{color:black;text-decoration:none;margin-top:1.25rem;display:block;position:relative;overflow:visible;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg{top:-5px;margin-left:0.625rem}}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a svg g{stroke-width:3}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content a:hover,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content a:hover{opacity:0.5}section.reference-slider .swiper .swiper-wrapper .swiper-slide .text-wrapper .content .logo img,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide .text-wrapper .content .logo img{max-width:10rem;max-height:2.125rem;margin-bottom:1.25rem;height:auto;width:auto}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a{color:white}section.reference-slider .swiper .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g,section.reference-slider .swiper-small .swiper-wrapper .swiper-slide.negative .text-wrapper .content a svg g{stroke:white}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:80px;height:80px;top:50%;background-repeat:no-repeat;background-size:cover}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{width:40px;height:40px}}@media screen and (max-width:47.9375em){section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-next,section.reference-slider .swiper-small .swiper-button-prev{display:none;top:150px}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke:white}}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-prev:after{display:none}section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:80px;height:80px}@media screen and (max-width:63.6875em){section.reference-slider .swiper .swiper-button-next svg,section.reference-slider .swiper .swiper-button-prev svg,section.reference-slider .swiper-small .swiper-button-next svg,section.reference-slider .swiper-small .swiper-button-prev svg{width:40px;height:40px}}section.reference-slider .swiper .swiper-button-next svg g,section.reference-slider .swiper .swiper-button-prev svg g,section.reference-slider .swiper-small .swiper-button-next svg g,section.reference-slider .swiper-small .swiper-button-prev svg g{stroke-width:4}section.reference-slider .swiper .swiper-button-prev,section.reference-slider .swiper-small .swiper-button-prev{margin-left:1.25rem;-webkit-transform:rotate(90deg);transform:rotate(90deg)}section.reference-slider .swiper .swiper-button-prev:after,section.reference-slider .swiper-small .swiper-button-prev:after{margin-left:-0.125rem}section.reference-slider .swiper .swiper-button-next,section.reference-slider .swiper-small .swiper-button-next{margin-right:1.25rem;-webkit-transform:rotate(-90deg);transform:rotate(-90deg)}section.reference-slider .swiper .swiper-button-next:after,section.reference-slider .swiper-small .swiper-button-next:after{margin-right:-0.125rem}section.reference-slider .archive{z-index:2;display:block;position:absolute;bottom:5rem;left:50%;-webkit-transform:translate(-50%,0%);transform:translate(-50%,0%);color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none}section.reference-slider .archive svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;top:-3px;right:-1.875rem}section.reference-slider .archive svg g{stroke-width:3}section.reference-slider .archive:hover{opacity:0.5}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider .archive{bottom:3.125rem}}@media screen and (max-width:47.9375em){section.reference-slider .archive{margin-bottom:-10rem;left:20px;margin-left:0px;-webkit-transform:none;transform:none}section.reference-slider .archive a{color:black}section.reference-slider .archive a svg g{stroke:black}}section.reference-slider.negative{background-color:black;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.reference-slider.negative .swiper .swiper-button-next svg g,section.reference-slider.negative .swiper .swiper-button-prev svg g,section.reference-slider.negative .swiper-small .swiper-button-next svg g,section.reference-slider.negative .swiper-small .swiper-button-prev svg g{stroke:white}section.reference-slider.negative .archive{color:white}section.reference-slider.negative .archive svg g{stroke:white}@media screen and (max-width:47.9375em){section.reference-slider.negative .archive{color:black}section.reference-slider.negative .archive svg g{stroke:black}}section.reference-slider.small{height:auto;min-height:auto;padding:8.75rem 0 11.25rem 0}@media screen and (min-width:48em) and (max-width:63.6875em){section.reference-slider.small{padding:6.25rem 0 12.5rem 0}}section.reference-slider.small .archive{bottom:7.5rem}@media screen and (max-width:47.9375em){section.reference-slider.small .archive{display:none}}section.reference-slider.small .title{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin:0 auto;max-width:64.375rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title{font-size:1.5625rem;line-height:2.1875rem}}section.reference-slider.small .title span{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;padding-bottom:0.75rem}@media screen and (max-width:47.9375em){section.reference-slider.small .title span{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}section.reference-slider.small .swiper,section.reference-slider.small .swiper-small{max-width:1030px;margin:0 auto;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}section.reference-slider.small .swiper .swiper-wrapper .svg-animation,section.reference-slider.small .swiper-small .swiper-wrapper .svg-animation{display:none}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{height:auto;min-height:auto}@media screen and (max-width:63.6875em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{min-height:auto}}@media screen and (max-width:47.9375em){section.reference-slider.small .swiper .swiper-wrapper .swiper-slide,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide{min-height:auto}}section.reference-slider.small .swiper .swiper-wrapper .swiper-slide .img-wrapper,section.reference-slider.small .swiper-small .swiper-wrapper .swiper-slide 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