{"id":1526,"date":"2022-03-25T13:34:26","date_gmt":"2022-03-25T12:34:26","guid":{"rendered":"https:\/\/thebrandproject.dev.kodeks.no\/?post_type=work&#038;p=1526"},"modified":"2023-11-07T16:13:15","modified_gmt":"2023-11-07T15:13:15","slug":"instabank","status":"publish","type":"work","link":"https:\/\/thebrandproject.com\/no\/work\/instabank\/","title":{"rendered":"Instabank: Etablering av en ny type bank"},"content":{"rendered":"\n<section class=\"block post-intro darkbg work    first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper  \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"644\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1.jpg 1556w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1-720x298.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1-1280x530.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1-768x318.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/instab-main-1-1536x636.jpg 1536w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\" \/>                <div class=\"logo\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"33\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/instabank-logo.png\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n             <\/div>\n\n     <div class=\"title fade-me\">\n        Etablering av en ny type bank      <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Instabank har en tydelig visjon om \u00e5 forenkle banktjenester og tilby de beste brukeropplevelsene p\u00e5 markedet. Med en merkevarestyrt vekst- og kompetansestrategi som et solid grunnlag, er Instabank n\u00e5 godt etablert i de nordiske markedene som en kundefokusert heldigital bank.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me split \">\n        \n                    <div class=\"title\">\n                            <\/div>\n        \n        <div class=\"content \">\n            <div>\n<p><em><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/instabank.no\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/instabank.no\/\">Instabank<\/a><\/span> ble etablert som en heldigital bank h\u00f8sten 2016, med drift rettet mot de nordiske markedet. Banken tilbyr forbruksl\u00e5n, l\u00e5n med sikkerhet i bolig, kredittkort, handlekonto, bilforsikring, sparekonto, og innskuddsl\u00f8sninger. Etter mindre enn fire \u00e5r har de 50.000 kunder. <\/em><em>Instabank ble kj\u00f8pt opp av <span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/www.lunar.app\/en\/personal\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.lunar.app\/en\/personal\">Lunar<\/a><\/span> i April 2022 til en aksjekurs p\u00e5 3,75NOK \/ aksje.<\/em><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"right \">\n                <ul>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Merkevarestrategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Identitet og design <\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Posisjoneringsstrategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Langsiktig vekststrategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Kundereiseanalyse <\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Lanseringstrategi<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">App design av mobilbank<\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">Fremtidsanalyser <\/span><\/li>\n<li><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\">\u00c5rlig oppf\u00f8lging <\/span><\/li>\n<\/ul>\n            <\/div>\n        \n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   work\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <h4>Et solid grunnlag<\/h4>\n<p>\u00c5 bygge opp en bank fra bunnen av er ingen enkel oppgave, spesielt i et mettet marked i en tid fenomenet \u201cfintech\u201d ble et stadig mer etablert konsept. Grunnleggerne av Instabank hadde en klar oppgave til The Brand Project: \u00e5 hjelpe dem \u00e5 bygge et solid grunnlag for en ny, innovativ og banebrytende forbrukerbank som omfavner endring og setter standarden for forenkling, innovasjon og kundefokuserte produkter og l\u00f8sninger.<\/p>\n<p>&nbsp;<\/p>\n<h4>Innsikt i landskapet<\/h4>\n<p>Kunder har generelt en mistro til finansielle tilbydere. Innsikt viser at mistroen g\u00e5r h\u00e5nd i h\u00e5nd med en d\u00e5rlig kundereise, kompliserte produkter og relative svake tilbud av kundeservice. Tanken om forenkling virket glemt i en industri basert p\u00e5 eldre systemer og modeller for kundekontakt og kundeservice generelt.<\/p>\n<p>Det offentlige landskapet er regulert og begrenset. Det sikter etter \u00e5 kontrollere nichebanker, redusere makten til de store bankene, og muliggj\u00f8re teknologi og \u00e5penhet for \u00e5 skape plattformer for bedre beslutningstaking og redusert risiko i industrien og for deres kunder.<\/p>\n<p>&nbsp;<\/p>\n<h4>Vekst gjennom fokus p\u00e5 posisjon og merkevareopplevelse<\/h4>\n<p>Sammen med grunnleggerende, skapte vi en holistisk merkevarestrategi for banken og definerte \u00f8nsket posisjonering som en kundefokusert fintech-akt\u00f8r i et marked med h\u00f8y konkurranse. De skal vokse ved \u00e5 forenkle banktjenester og tilby de beste brukeropplevelsene p\u00e5 markedet. Navnet Instabank ble etablert og identitet ble lansert. Deres m\u00e5l om \u00e5 hjelpe deres kunder n\u00e5 b\u00e5de store og sm\u00e5 ambisjoner, er fremtredende i deres l\u00f8fte: \u201cVi tenker ikke som en bank, vi tenker som deg.\u201d<\/p>\n<p>Gjennom innovative l\u00f8sninger, strategiske partnerskap, og en (merkevarestyrt) vekst- og kompetansestrategi, ble Instabank den raskest voksende nye banken i Norge. Snart fire \u00e5r senere, er Instabank en etablert tilbyder av finansielle tjenester i Norge, Sverige og Finland og vil snart \u00e5pne opp for tjenester i Tyskland og resten av Europa. I 2020 var Instabank for f\u00f8rste gang st\u00f8rre utenfor Norge enn hjemme.<\/p>\n<p>The Brand Project jobber fremdeles med ledergruppen p\u00e5 strategiske prosjekter innen bedriftsutvikling, produktutvikling, prototyper, og merkevare-styrte transformasjoner for \u00e5 forbedre og utvikle bedriften mot \u00e5 lede veien for neste generasjons forbrukerbank.<\/p>\n<p>&nbsp;<\/p>\n<h4>Verdiskapning<\/h4>\n<p>Siden etableringen i 2016 har Instabank opplevd vekst \u00e5r for \u00e5r i alle markeder. Tre \u00e5r senere var banken en etablert leverand\u00f8r av finansielle tjenester i Norge, Sverige og Finland. I 2020 var Instabank for f\u00f8rste gang st\u00f8rre i utlandet enn hjemme.<\/p>\n<p>I de f\u00f8rste m\u00e5nedene av 2022 ble Instabank kj\u00f8pt opp for 1,3Mkr av den danske digitalbanken <em><span class=\"attrlink url author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86zcu9w7z79zz74z1z65zz122zo2gz79ziz77z5xz65zz88zz75zz90zlz70z4z79zz72z7z67z\"><a class=\"attrlink\" href=\"https:\/\/www.lunar.app\/en\/personal\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" data-target-href=\"https:\/\/www.lunar.app\/en\/personal\">Lunar<\/a><\/span><\/em>. Dette avslutter den imponerende merkevarestyrte vekstreisen til banken, da Instabank-merket blir til Lunar innen 2022. The Brand Project er stolte av \u00e5 ha v\u00e6rt en integrert del av denne merkevarereisen &#8211; helt fra begynnelsen til dens vellykkede slutt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-529\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/expertise2-720x510.jpg\" alt=\"\" width=\"720\" height=\"510\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/expertise2-720x510.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/expertise2.jpg 746w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n                    <\/div>\n\n        \n            <\/div>\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"block employees grid-12\">\n\n    \n    \n        \n                <div class=\"grid-12 card ac fade-me\">\n            <h3>Vil du l\u00e6re mer om prosjektet? Ta kontakt med<\/h3>\n            <div class=\"text-wrapper\">\n                <h4>Robert Leinders-Krog<\/h4>\n                    <ul>\n                        <li>CEO, Brand &#038; Strategy Specialist, AI Champion<\/li>                        <li><a href=\"mailto:robert.leinders.krog@thebrandproject.com\">robert.leinders.krog@thebrandproject.com<\/a><\/li>                        <li><a href=\"tel:+47 9288 0111\">+47 9288 0111<\/a><\/li>                    <\/ul>\n                <\/div>\n            <\/div>\n                    \n    \n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.employees{margin-top:1.25rem}section.employees h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-top:2.5rem;margin-bottom:3.75rem}@media screen and (max-width:47.9375em){section.employees h3{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list{padding:0px;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black;margin-bottom:1.25rem}section.employees .list .item{margin-bottom:4.375rem}section.employees .list .item .img-wrapper{height:16.5625rem;width:16.5625rem;display:block;margin-bottom:1.5rem}section.employees .list .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.employees .list .item h4{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-size:2.375rem;clear:both;font-weight:100;margin-bottom:1.25rem;overflow:visible}@media screen and (max-width:47.9375em){section.employees .list .item h4{font-size:1.5625rem;line-height:2.1875rem}}section.employees .list .item ul{margin-bottom:1.25rem}section.employees .list .item ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;letter-spacing:0.5px}section.employees .list .item ul li a{color:black;text-decoration:none}section.employees .list .item ul li a:hover{text-decoration:underline}section.employees .list .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-right:2.5rem}@media screen and (max-width:63.6875em){section.employees h3{margin-bottom:1.875rem}section.employees .list{padding-bottom:2.5rem;margin-bottom:2.5rem}section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:15.625rem;width:15.625rem}section.employees .list .item h4{margin-bottom:0.625rem}section.employees .list .item ul li{word-break:break-all}section.employees .list .item ul li a{word-break:break-all}section.employees .list .item p{padding-right:0.625rem}}@media screen and (max-width:47.9375em){section.employees .list .item{margin-bottom:1.875rem}section.employees .list .item .img-wrapper{height:11.25rem;width:11.25rem}section.employees .list .item p{padding-right:0}}section.employees .card{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;padding:3.75rem 0;border-top:1px solid black;border-bottom:1px solid black}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;padding-right:2.5rem;margin-top:0;margin-bottom:0}@media screen and (max-width:47.9375em){section.employees .card h3{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper{-ms-grid-column:6;-ms-grid-column-span:7;grid-column:6\/13;font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;overflow:visible}@media screen and (max-width:47.9375em){section.employees .card .text-wrapper{font-size:1.125rem;line-height:1.5rem}}section.employees .card .text-wrapper h4{font-family:avenirbold;overflow:visible}section.employees .card .text-wrapper ul li{font-family:avenirreg,sans-serif}section.employees .card .text-wrapper ul li a{color:black;text-decoration:none;word-break:break-all}section.employees .card .text-wrapper ul li a:hover{text-decoration:underline}@media screen and (max-width:63.6875em){section.employees .card{padding:1.25rem 0;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:7;grid-column:1\/8;margin-top:0;margin-bottom:0}section.employees .card .text-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.employees .card h3{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n<section class=\"block reference-slider   small\">\n\n     \n\n\n                <div class=\"title grid-12\">\n            <span> <\/span>\n        <\/div>\n        <div class=\" swiper-small \">\n        <div class=\"swiper-wrapper\">\n\n                            <div class=\"swiper-slide  grid-12 ac \">\n                    \n                    <div class=\"svg-animation top small\">     \n                        <div class=\"wrapper-noanimate\" style=\"background-image:url( https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg);\">\n                           \n                        <\/div>\n                    <\/div>\n\n                    <div class=\"img-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Credit: Airthings\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1.jpg 2000w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-720x481.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-1280x854.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-768x513.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings-view-pollution-lifestyle-dog_WEB-greyoverlay-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"42\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/airthings.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\"> Forberedelser til global skalering  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/airthings\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                  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https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1280x720.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-768x432.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen-ship-v2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>                    <\/div>\n                    <div class=\"text-wrapper grid-12 ac\">\n                        <div class=\"content\">\n                            <div class=\"logo\">\n                                <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">\n                                                                                                            <img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"34\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/wilhelmsen.png\" class=\"attachment-full size-full\" alt=\"\" \/>                                                                                                    <\/a>\n                            <\/div>\n                            <h2> <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\"> En global rebrand og omstrukturering for \u00e5 rigge for fremtidig vekst.  <\/a><\/h2>\n                            <a href=\"https:\/\/thebrandproject.com\/no\/work\/wilhelmsen\/\">Les caset her<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n                        <\/div>\n                    \n                    <\/div>\n\n                   \n                <\/div>\n                    <\/div>\n\n\n        <div class=\"swiper-button-prev\">\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n     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  <\/div>\n\n        \n    <\/div>\n\n            <a href=\"\/no\/work\/\" class=\"archive\">Se flere caser <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n               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Med en merkevarestyrt vekst- og kompetansestrategi som et solid grunnlag, er Instabank n\u00e5 godt etablert i de nordiske markedene som en kundefokusert heldigital bank. <\/p>\n","protected":false},"featured_media":370,"template":"","class_list":["post-1526","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instabank: Etablering av en ny type bank | The Brand Project<\/title>\n<meta name=\"description\" content=\"Fra startup til vellykket oppkj\u00f8p av Lunar. 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