{"id":2026,"date":"2022-08-26T13:10:29","date_gmt":"2022-08-26T11:10:29","guid":{"rendered":"https:\/\/thebrandproject.com\/?p=2026"},"modified":"2023-11-23T11:02:03","modified_gmt":"2023-11-23T10:02:03","slug":"eker-werks","status":"publish","type":"post","link":"https:\/\/thebrandproject.com\/no\/eker-werks\/","title":{"rendered":"Fremtidens merkevarer"},"content":{"rendered":"\n<section class=\"block post-intro      first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper fade-me \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1515\" height=\"1515\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg 1515w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746-720x720.jpeg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746-1280x1280.jpeg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746-500x500.jpeg 500w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1515px) 100vw, 1515px\" \/>             <\/div>\n\n     <div class=\"title fade-me\">\n        Fremtidens merkevarer     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        B\u00e5rd Eker fra Eker Group og Robert Leinders-Krog fra The Brand Project og Oslo Venture Company st\u00e5r foran ny\u00e5pnede Eker Werks i Oslo. Sammen skal de skape Norges mest komplette innovasjonshus.     <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.post-intro .wrapper .title{-webkit-box-ordinal-group:2;-ms-flex-order:1;order:1;padding-top:12.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro .wrapper .img-wrapper{position:relative;-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2;-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}section.post-intro .wrapper .img-wrapper img{height:auto}section.post-intro .wrapper .excerpt{-webkit-box-ordinal-group:4;-ms-flex-order:3;order:3;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.post-intro .wrapper.aligngrid .border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   post\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <p style=\"text-align: left;\">Som kjent er n\u00e5tiden kun et konsept, og en liten daglig milep\u00e6l som minner oss p\u00e5 hvor vi kommer fra og hvor vi skal. Fremtiden derimot, handler om \u00e5 v\u00e6re i forkant, v\u00e6re de som t\u00f8r \u00e5 flytte grenser, de som river seg vekk fra fortiden og gamle suksesser &#8211; og faktisk skape innovasjoner som ingen trodde var mulig.<\/p>\n<p style=\"text-align: left;\">Og det er derfor Robert og B\u00e5rd<span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> <\/span>har innledet en allianse. Et samarbeid som virkelig skal ta tak i utvikling, innovasjon og b\u00e6rekraft &#8211; nasjonalt og internasjonalt &#8211; og med beinhard fokus p\u00e5 merkevare og produktdesign &#8211; for b\u00e5de startups og etablerte selskaper.<\/p>\n<p style=\"text-align: left;\">Ved \u00e5 sette et av Nordens fremste milj\u00f8er p\u00e5 innovasjon og produktdesign sammen med et ledende internasjonalt merkevare- og designselskap, skal alliansen skape grobunn for nye ideer, hjelpe etablerte virksomheter med innovasjon og produktutvikling, og faktisk s\u00f8rge for at gode ideer blir til produkter &#8211; og ikke minst merkevarer &#8211; som vinner!<\/p>\n<p style=\"text-align: left;\">\u201cV\u00e5rt \u00f8nske er at terskelen er lav for alle som skal utvikle sitt neste prosjekt eller sin neste startup. Eker Werks er her for alle som vil f\u00e5 til noe. Vi er her for de neste innovasjonene, de neste ideene og den neste revolusjonen\u201d, sier B\u00e5rd.<\/p>\n<p style=\"text-align: left;\">\u201cOg ikke minst sette Norge og Oslo enda mer p\u00e5 kartet internasjonalt. Sammen sitter vi p\u00e5 et globalt nettverk av investorer og selskaper som er villige til \u00e5 satse, i tillegg til all den kompetansen som sitter b\u00e5de i Oslo og i Fredrikstad\u201d, legger Robert til.<\/p>\n<p style=\"text-align: left;\">Noen av prosjektene til b\u00e5de Eker og The Brand Project har allerede blitt til globale merkevarer. Noen har ikke blitt til noe som helst. Men om man ikke pr\u00f8ver, s\u00e5 vil man jo aldri vinne &#8211; det er de begge enige om.<\/p>\n<p style=\"text-align: left;\">The Brand Project og Oslo Venture Company har n\u00e5 flyttet inn i Eker Werks lokalene &#8211; og begynner p\u00e5 reisen som skal bli plattformen for strategiske allianser, internasjonalt samarbeid, innovasjon, utvikling og l\u00e6ring.<\/p>\n<p style=\"text-align: left;\"><strong>Les mer:<br \/>\n<\/strong><a href=\"https:\/\/ekergroup.com\/\" target=\"_blank\" rel=\"noopener\">ekergroup.com<\/a><br \/>\n<a href=\"https:\/\/thebrandproject.com\/\">thebrandproject.com<\/a><br \/>\n<a href=\"https:\/\/osloventurecompany.com\/\" target=\"_blank\" rel=\"noopener\">osloventurecompany.com<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Ved sp\u00f8rsm\u00e5l ta kontakt med:<br \/>\n<\/strong>Robert Leinders-Krog,<br \/>\n<em>CEO The Brand Project, Styreleder Oslo Venture Company,<\/em><br \/>\n<a href=\"mailto:robert.leinders.krog@thebrandproject.com\" target=\"_blank\" rel=\"noopener\">robert.leinders.krog@thebrandproject.com<\/a><\/p>\n<p>B\u00e5rd Eker,<br \/>\n<em>CEO Eker Gruppen,<\/em><br \/>\n<a href=\"mailto:bard@eker.no\" target=\"_blank\" rel=\"noopener\">bard@eker.no<\/a><\/p>\n                    <\/div>\n\n        \n                    <div class=\"published\">\n                Published <br >\n                26. august 2022            <\/div>\n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and (max-width:47.9375em){section.content .wrapper h1{font-size:2.375rem;line-height:2.6875rem}}section.content .wrapper h2{font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;margin-bottom:0.4em}@media screen and (max-width:47.9375em){section.content .wrapper h2{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em}@media screen and (max-width:47.9375em){section.content .wrapper h3{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper h4{font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h4{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block posts \">\n\n     \n\n\n    <div class=\"wrapper grid-12 \">\n\n    \n   \n    \n    <div class=\"grid-2 grid-s-1 cg-0 rg-40 rg-s-20 inner\" id=\"load-posts\" data-ppp=\"10\" data-post-type=\"post\">\n\n                <div class=\"item\"  data-id=\"1679\">\n            <div class=\"img-wrapper\">\n                <a href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"240\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/archetype.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>                <\/a>\n            <\/div>\n            <h3><a href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">Arketypen bestemmer posisjonen<\/a><\/h3>\n            <p>Vi som mennesker lever ikke i en objektiv og faktuell verden &#8211; spesielt ikke n\u00e5r det kommer til v\u00e5re tanker og f\u00f8lelser.  Noen ganger kommer man over mennesker (og merkevarer) man f\u00f8ler en kobling med. En tiltrekning det er vanskelig \u00e5 sette fingeren p\u00e5 &#8211; som om vi kjenner dem fra f\u00f8r. Hva er det som tiltrekker oss disse? Hvorfor inviterer vi dem inn i v\u00e5re liv og blir lojale mot de? En av grunnene er arketyper. <\/p>\n            <a class=\"readmore\" href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">Les hele historien <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n        <\/div>\n                <div class=\"item\"  data-id=\"1684\">\n            <div class=\"img-wrapper\">\n                <a href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1303\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-scaled.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-720x458.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-1280x815.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-768x489.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-1536x977.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                <\/a>\n            <\/div>\n            <h3><a href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">M&#038;A: When brand matters most<\/a><\/h3>\n            <p>More than ever before, mergers &#038; acquisitions are brand-driven choices for continuous growth and development of an organization. When executed right, a strategic expansion can secure transformation success and create new, powerful verticals. However, merging or acquiring another brand requires a clear understanding of the forces that come in play when integrating two organizations \u2014 effectively transforming them into a new reality. And changing the brand strategy at the very core.<\/p>\n            <a class=\"readmore\" href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">Les hele historien <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n        <\/div>\n              \n    <\/div>\n        \n\n\n            <div class=\"grid jc archivelink\">\n            <a href=\"https:\/\/thebrandproject.no\/innsikt\/\"><span>G\u00e5 til innsikt<\/span><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/a>\n        <\/div>\n    \n   \n\n    \n    <\/div>\n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.posts{padding-top:11.25rem;padding-bottom:6.25rem;position:relative}@media screen and (max-width:47.9375em){section.posts{padding-bottom:4.375rem}}section.posts .inner{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;padding:0px}section.posts .inner .item .img-wrapper{height:15rem;width:100%;margin-bottom:1.875rem}section.posts .inner .item .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.posts .inner .item .img-wrapper a{margin-top:0;height:15rem}section.posts .inner .item h3{font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;font-family:avenirbold;margin-bottom:1.125rem}@media screen and (max-width:47.9375em){section.posts .inner .item h3{font-size:1.5625rem;line-height:2.1875rem}}section.posts .inner .item h3 a{color:black;text-decoration:none}section.posts .inner .item p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.5rem}section.posts .inner .item a.readmore{color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none;text-transform:uppercase;margin-top:1.25rem;display:block;position:relative;overflow:visible}section.posts .inner .item a.readmore svg{width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}@media screen and (max-width:47.9375em){section.posts .inner .item a.readmore svg{top:-5px;margin-left:0.625rem}}section.posts .inner .item a.readmore svg g{stroke-width:3}section.posts .inner .item a.readmore:hover{opacity:0.5}section.posts .inner .item:nth-child(odd){padding-right:2.5rem}section.posts .inner .item:nth-child(2n){padding-left:2.5rem;border-left:1px solid black}section.posts .inner .item:hover .img-wrapper img{-webkit-transform:scale(1.1);transform:scale(1.1)}@media screen and (min-width:48em) and (max-width:63.6875em){section.posts .inner .item .img-wrapper{height:12.5rem;margin-bottom:1.25rem}section.posts .inner .item .img-wrapper a{height:12.5rem}section.posts .inner .item h3{margin-bottom:0.625rem}section.posts .inner .item:nth-child(odd){padding-right:1.5rem}section.posts .inner .item:nth-child(2n){padding-left:1.5rem}}@media screen and (max-width:47.9375em){section.posts .inner .item{border-bottom:1px solid black;padding-bottom:1.25rem;margin-bottom:1.25rem}section.posts .inner .item .img-wrapper{margin-bottom:1.25rem}section.posts .inner .item h3{margin-bottom:0.625rem}section.posts .inner .item:nth-child(odd){padding-right:0;border-right:none}section.posts .inner .item:nth-child(2n){padding-left:0;border-left:none}section.posts .inner .item:last-child{border:0px}}section.posts .archivelink{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:4.375rem}section.posts .archivelink a{color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none;margin-left:-30px;position:relative;overflow:visible}section.posts .archivelink a g{stroke-width:3}section.posts .archivelink a svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}section.posts .archivelink a:hover{opacity:0.5}section.posts .archivelink a svg{margin-left:none;right:-1.875rem}@media screen and (max-width:47.9375em){section.posts .archivelink{justify-items:start;margin-top:0;padding:0}section.posts .archivelink a{margin-left:0px}}section.posts.archive{padding-top:7.5rem}section.posts.archive .inner .item{margin-bottom:6.25rem}@media screen and (max-width:63.6875em){section.posts.archive{padding-top:2.5rem}section.posts.archive .inner .item{margin-bottom:2.5rem}}section.posts .loadmore{cursor:pointer;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-bottom:6.25rem;text-align:center;text-transform:uppercase;color:black;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-decoration:none;margin-left:-30px;position:relative;overflow:visible}section.posts .loadmore g{stroke-width:3}section.posts .loadmore svg{-webkit-transform:rotate(-45deg);transform:rotate(-45deg);width:1.25rem;height:1.25rem;position:absolute;margin-left:1.25rem;top:-3px}section.posts .loadmore:hover{opacity:0.5}section.posts .loadmore:hover{font-weight:bold}section.posts .loadmore svg{-webkit-transform:rotate(90deg);transform:rotate(90deg)}.post-template-default section.posts{padding-top:5rem;padding-bottom:6.25rem}.post-template-default section.posts .wrapper{padding:0px}@media screen and (min-width:48em) and (max-width:63.6875em){.post-template-default section.posts{padding:5rem 3.75rem 6.25rem 3.75rem}}@media screen and (max-width:47.9375em){.post-template-default section.posts{padding:2.5rem 1.25rem 6.25rem 1.25rem}}<\/style><\/section>\n\n\n\n<section class=\"block quote negative darkbg\">\n\n     \n\n\n\n    <div class=\"grid side-padding ac inner\">\n        <div class=\"wrapper grid-12\">\n            <h2>N\u00e5r kunder, ansatte og markedet har en sterk relasjon til merkevaren, vil den drive vekst og definere grunnlaget for langsiktig suksess.<\/h2>                            <a href=\"https:\/\/thebrandproject.no\/ekspertise\/\" target=\"_self\">DETTE ER HVA VI GJ\u00d8R \n                \n                                    <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>                                <\/a>\n                    <\/div>\n    <\/div>\n\n    <style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.quote{height:100vh;min-height:62.5rem;position:relative}@media screen and (max-width:63.6875em){section.quote{min-height:50rem}}@media screen and (max-width:47.9375em){section.quote{min-height:25rem}}section.quote .inner{height:100vh;min-height:62.5rem}section.quote .inner .wrapper{padding:0px}section.quote .inner h2{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-family:avenirreg,sans-serif;font-size:3.4375rem;line-height:4.625rem;font-weight:400;overflow:visible;letter-spacing:0.42px}@media screen and (max-width:47.9375em){section.quote .inner h2{font-size:1.5625rem;line-height:2.1875rem}}section.quote .inner a{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;text-align:center;margin-top:6.25rem;text-decoration:none;color:black;position:relative;overflow:visible;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;text-align:left;-webkit-transition:all 0.5s ease;transition:all 0.5s ease}section.quote .inner a svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.875rem;margin-left:1.25rem}section.quote .inner a svg g{stroke-width:3}section.quote .inner a:hover{opacity:0.5}@media screen and (max-width:63.6875em){section.quote .inner{min-height:50rem}section.quote .inner h2{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12}}@media screen and (max-width:47.9375em){section.quote .inner{min-height:25rem}section.quote .inner h2{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.quote .inner a{text-align:left;margin-top:2.5rem}section.quote .inner a svg{width:1.25rem;height:1.25rem;top:-0.125rem}section.quote .inner a svg g{stroke-width:8}}section.quote.negative{background-color:black}section.quote.negative .inner{color:white}section.quote.negative .inner a{color:white}section.quote.negative .inner a svg g{stroke:white}<\/style><\/section>","protected":false},"excerpt":{"rendered":"<p>B\u00e5rd Eker fra Eker Group og Robert Leinders-Krog fra The Brand Project og Oslo Venture Company st\u00e5r foran ny\u00e5pnede Eker Werks i Oslo. Sammen skal de skape Norges mest komplette innovasjonshus.<\/p>\n","protected":false},"author":8,"featured_media":2176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[11],"class_list":["post-2026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-no","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fremtidens merkevarer | The Brand Project<\/title>\n<meta name=\"description\" content=\"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebrandproject.no\/eker-werks\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fremtidens merkevarer | The Brand Project\" \/>\n<meta property=\"og:description\" content=\"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebrandproject.no\/eker-werks\/\" \/>\n<meta property=\"og:site_name\" content=\"The Brand Project\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T11:10:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T10:02:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thebrandproject.no\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"1515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"carina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"carina\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/\"},\"author\":{\"name\":\"carina\",\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#\\\/schema\\\/person\\\/26f40588881eec065258fe7c93cee01e\"},\"headline\":\"Fremtidens merkevarer\",\"datePublished\":\"2022-08-26T11:10:29+00:00\",\"dateModified\":\"2023-11-23T10:02:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/\"},\"wordCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\",\"keywords\":[\"news\"],\"articleSection\":[\"Uncategorized @no\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/\",\"url\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/\",\"name\":\"Fremtidens merkevarer | The Brand Project\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\",\"datePublished\":\"2022-08-26T11:10:29+00:00\",\"dateModified\":\"2023-11-23T10:02:03+00:00\",\"description\":\"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\",\"contentUrl\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg\",\"width\":1515,\"height\":1515},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thebrandproject.no\\\/eker-werks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/thebrandproject.com\\\/no\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fremtidens merkevarer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#website\",\"url\":\"https:\\\/\\\/thebrandproject.com\\\/\",\"name\":\"The Brand Project\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thebrandproject.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#organization\",\"name\":\"The Brand Project\",\"url\":\"https:\\\/\\\/thebrandproject.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/thebrandproject.com\\\/wp-content\\\/uploads\\\/logo.svg\",\"caption\":\"The Brand Project\"},\"image\":{\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thebrandproject.com\\\/#\\\/schema\\\/person\\\/26f40588881eec065258fe7c93cee01e\",\"name\":\"carina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g\",\"caption\":\"carina\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fremtidens merkevarer | The Brand Project","description":"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thebrandproject.no\/eker-werks\/","og_locale":"nb_NO","og_type":"article","og_title":"Fremtidens merkevarer | The Brand Project","og_description":"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte","og_url":"https:\/\/thebrandproject.no\/eker-werks\/","og_site_name":"The Brand Project","article_published_time":"2022-08-26T11:10:29+00:00","article_modified_time":"2023-11-23T10:02:03+00:00","og_image":[{"width":1515,"height":1515,"url":"https:\/\/thebrandproject.no\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg","type":"image\/jpeg"}],"author":"carina","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"carina"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thebrandproject.no\/eker-werks\/#article","isPartOf":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/"},"author":{"name":"carina","@id":"https:\/\/thebrandproject.com\/#\/schema\/person\/26f40588881eec065258fe7c93cee01e"},"headline":"Fremtidens merkevarer","datePublished":"2022-08-26T11:10:29+00:00","dateModified":"2023-11-23T10:02:03+00:00","mainEntityOfPage":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/"},"wordCount":2,"publisher":{"@id":"https:\/\/thebrandproject.com\/#organization"},"image":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/#primaryimage"},"thumbnailUrl":"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg","keywords":["news"],"articleSection":["Uncategorized @no"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/thebrandproject.no\/eker-werks\/","url":"https:\/\/thebrandproject.no\/eker-werks\/","name":"Fremtidens merkevarer | The Brand Project","isPartOf":{"@id":"https:\/\/thebrandproject.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/#primaryimage"},"image":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/#primaryimage"},"thumbnailUrl":"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg","datePublished":"2022-08-26T11:10:29+00:00","dateModified":"2023-11-23T10:02:03+00:00","description":"Eker Design, The Brand Project, og Oslo Venture Company inng\u00e5r en allianse. Sammen skal de gj\u00f8re nye ideer om til produkter, hjelpe etablerte bedrifter med innovasjon og produktutvikling, og s\u00f8rge for at gode ideer ender opp som gode produkter - og merkevarer - som vinner! For startups og etablerte","breadcrumb":{"@id":"https:\/\/thebrandproject.no\/eker-werks\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thebrandproject.no\/eker-werks\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/thebrandproject.no\/eker-werks\/#primaryimage","url":"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg","contentUrl":"https:\/\/thebrandproject.com\/wp-content\/uploads\/Ba\u030ard-Eker-Robert-Leinders-Krog-scaled-e1661348738746.jpeg","width":1515,"height":1515},{"@type":"BreadcrumbList","@id":"https:\/\/thebrandproject.no\/eker-werks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/thebrandproject.com\/no\/"},{"@type":"ListItem","position":2,"name":"Fremtidens merkevarer"}]},{"@type":"WebSite","@id":"https:\/\/thebrandproject.com\/#website","url":"https:\/\/thebrandproject.com\/","name":"The Brand Project","description":"","publisher":{"@id":"https:\/\/thebrandproject.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thebrandproject.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/thebrandproject.com\/#organization","name":"The Brand Project","url":"https:\/\/thebrandproject.com\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/thebrandproject.com\/#\/schema\/logo\/image\/","url":"https:\/\/thebrandproject.com\/wp-content\/uploads\/logo.svg","contentUrl":"https:\/\/thebrandproject.com\/wp-content\/uploads\/logo.svg","caption":"The Brand Project"},"image":{"@id":"https:\/\/thebrandproject.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thebrandproject.com\/#\/schema\/person\/26f40588881eec065258fe7c93cee01e","name":"carina","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/secure.gravatar.com\/avatar\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60613005870db3c361665d466dde58fec30b687f0ffb911501cb7209d3eb3900?s=96&d=mm&r=g","caption":"carina"}}]}},"_links":{"self":[{"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/posts\/2026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/comments?post=2026"}],"version-history":[{"count":30,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/posts\/2026\/revisions"}],"predecessor-version":[{"id":4457,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/posts\/2026\/revisions\/4457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/media?parent=2026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/categories?post=2026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebrandproject.com\/no\/wp-json\/wp\/v2\/tags?post=2026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}