{"id":1687,"date":"2021-09-20T09:00:00","date_gmt":"2021-09-20T07:00:00","guid":{"rendered":"https:\/\/thebrandproject.com\/?p=1687"},"modified":"2023-03-07T10:39:19","modified_gmt":"2023-03-07T09:39:19","slug":"management-consulting-with-a-twist","status":"publish","type":"post","link":"https:\/\/thebrandproject.com\/no\/management-consulting-with-a-twist\/","title":{"rendered":"Management consulting with a twist"},"content":{"rendered":"\n<section class=\"block post-intro      first\">\n\n<div class=\"wrapper grid-12 \">\n    <div class=\"img-wrapper fade-me \">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2956\" height=\"1707\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball.png 2956w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball-720x416.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball-1280x739.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball-768x443.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball-1536x887.png 1536w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Robert_Carina_Foozeball-2048x1183.png 2048w\" sizes=\"auto, (max-width: 2956px) 100vw, 2956px\" \/>             <\/div>\n\n     <div class=\"title fade-me\">\n        Management consulting with a twist     <\/div>\n\n    <div class=\"excerpt fade-me\">\n        Is putting brand at the core &#8211; which is why we are building a new kind of advisory business.      <\/div>\n\n     \n<\/div>\n\n\n\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper 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.border{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;height:1px;background-color:black;width:100%;display:block;-webkit-box-ordinal-group:5;-ms-flex-order:4;order:4;margin-top:1.875rem}@media screen and (max-width:63.6875em){section.post-intro .wrapper.aligngrid .title{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper.aligngrid .border{margin-top:0}}section.post-intro.work .wrapper .img-wrapper{position:absolute;width:100%;height:60vh;z-index:-1;left:0px;-webkit-box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12);box-shadow:0px 2px 42px 0px rgba(0,0,0,0.12)}section.post-intro.work .wrapper .img-wrapper img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}section.post-intro.work .wrapper .img-wrapper .logo{position:absolute;bottom:3.125rem;left:6.25rem;max-width:15rem;max-height:6.25rem;width:auto;height:auto;-webkit-box-shadow:none;box-shadow:none}section.post-intro.work .wrapper .title{padding-top:70vh;-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:1.25rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .title{font-size:2.375rem;line-height:2.6875rem}}section.post-intro.work .wrapper .excerpt{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11;font-family:avenirreg,sans-serif;font-size:1.5625rem;line-height:2.125rem;font-weight:400;overflow:visible;margin-bottom:1.875rem}@media screen and (max-width:47.9375em){section.post-intro.work .wrapper .excerpt{font-size:1.125rem;line-height:1.5rem}}@media screen and (max-width:63.6875em){section.post-intro .wrapper .title{padding-top:8.75rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.post-intro .wrapper .img-wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}section.post-intro .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;margin-top:0.75rem}section.post-intro.work .wrapper .img-wrapper{height:50vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:3.75rem}section.post-intro.work .wrapper .title{padding-top:55vh;-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11;font-size:4.125rem;line-height:4.9375rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:1.125rem;line-height:1.8125rem;margin-top:0}}@media screen and (max-width:47.9375em){section.post-intro .wrapper .title{padding-top:6.875rem;-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10;font-size:2.5rem;line-height:2.8125rem;grid-column:1\/13}section.post-intro .wrapper .excerpt{margin-top:0;font-size:1.125rem;line-height:1.75rem}section.post-intro.work .wrapper .img-wrapper{height:70vh}section.post-intro.work .wrapper .img-wrapper .logo{bottom:1rem;left:1.25rem}section.post-intro.work .wrapper .title{padding-top:75vh;-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;font-size:2.5rem;line-height:2.8125rem;margin-bottom:0}section.post-intro.work .wrapper .excerpt{line-height:1.375rem}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block content   post\" > \n    \n     \n\n   \n   <div class=\"grid-12\">\n\n    <div class=\"wrapper fade-me  \">\n        \n        \n        <div class=\"content \">\n            <div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">How often <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">do you walk<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> into an office building<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\"> or shop<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> and as<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">k<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> for an explanation of the <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">their brand strategy?<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> Chances are <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">you d<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">idn\u2019t because most likely without even thinking about it, you already knew.<\/span><\/p>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">You k<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">new<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> what the company stands for, how they build their business, what they care <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">about,<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> what their employees are like<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">,<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> and how they are perceived in the market. And most likely<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">you have<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">,<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> on a personal level<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">,<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">formed some type of opinion about it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h5><strong>Why does it matter?<\/strong><\/h5>\n<div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">Because the true definition of b<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">rand is the sum of associations, truths, beliefs and experiences you manage to anchor in your audience that creates an economic benefit <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">for<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> your organization.<\/span><\/p>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">This means that your b<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">rand s<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">hould be<\/span> <span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">at the core of your organization acting as your<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> guiding principle, your a<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">spirational <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">focus point, and the unique driver that sets you apart from <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">everyone else<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">.<\/span><\/p>\n<\/div>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1221\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Customer_Experience_Circle-720x678.png\" alt=\"\" width=\"720\" height=\"678\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/Customer_Experience_Circle-720x678.png 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Customer_Experience_Circle-1280x1205.png 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Customer_Experience_Circle-768x723.png 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/Customer_Experience_Circle.png 1294w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><strong>Next generation advisory<\/strong><\/h5>\n<div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Which is why management consulting needs to understand the concept of brand and how it influences and drives business growth. If you want to advise the next generation businesses and be a part of creating<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\"> growth and improving performance<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">, brand needs to play a major role in that advisory. Which in turn, is why we are building a truly next generation advisory within The Brand Project.<\/span><\/p>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">It is a bit more creative, a bit more visionary, a bit more integrated, and slightly more unpredictable than you are used to<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">. However, done correctly and with the right focus, <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">it will create new growth, a more holistic perspective on your culture, and help you claim <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">a <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">position<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\"> in the market much faster than approaching growth challenges with a single, siloed perspective<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">.<\/span><\/p>\n<\/div>\n<div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">Now more than ever <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">there are no more excuses. You will not be able to build a business without focusing on brand from the very beginning. Audiences are more educated, more engaged, more digitally savvy, more critical and much much less loyal than ever before.<\/span><\/p>\n<\/div>\n<div>\n<div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">You may still believe that brand is only about logos, marketing and advertising, and that your c<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">ompetition<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\"> outgrowing you 10x is really only coincidental. But you could not be more wrong.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<h5><strong>Ensure strategic fit<\/strong><\/h5>\n<div>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">Your brand should and will enable your <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">go<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">&#8211;<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">to<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">&#8211;<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">market perspectives<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\"> just <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">as much as your employment policies and internal culture development. All your touchpoints should adhere to a fundamental brand strategy<\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\"> that orbits around your organization ultimately driving innovation and taking your company to the next level. <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Your vertical integrations need to make sense, both to your business and to your audience.<\/span><\/p>\n<p>And of course, brand does not solve it all. Your structure and technology, as well as your business model and distribution channels, and your value chain need to interact to become scalable enterprises. But having brand at the very core, simplifies alignment and ensures strategic fit throughout your growth journey.<\/p>\n<p><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">Call it what you want, <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwesz65zmz87ztz79zz78zrz65zrz72zz73zz80zz122zz84zwz66zz74z9pz80zz67zz81z3z85zz90z9z79z5\">but <\/span><span class=\" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qovvz89ztmz85zl5az122zkz71z3xz89z1z65z1l04gz73zz85zz122zqz73zz79zz75zgm6\">we call it management consulting with a twist. <\/span><\/p>\n<\/div>\n                                <br>\n                    <a class=\"button\" href=\"https:\/\/thebrandproject.no\/kontakt\/\" target=\"_self\">P\u00e5 tide \u00e5 snakke om deg? Ta kontakt.                    \n                                    <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"62px\" height=\"62px\" viewBox=\"0 0 62 62\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Hover-effects\" transform=\"translate(-44.000000, -232.000000)\" stroke=\"#000000\" stroke-width=\"2\">\n            <path d=\"M45,262 L75,292 L105,262 M75,232 L75,292\" id=\"Combined-Shape\" transform=\"translate(75.000000, 262.000000) rotate(-360.000000) translate(-75.000000, -262.000000) \"><\/path>\n        <\/g>\n    <\/g>\n<\/svg>                                <\/a>\n                <br><br>\n                    <\/div>\n\n        \n                    <div class=\"published\">\n                Published <br >\n                20. september 2021            <\/div>\n            <\/div>\n\n        <\/div>\n<style>.svg-animation{position:absolute;bottom:0px;right:0px;z-index:0;width:100%;display:block}.svg-animation.bottom{left:0px;right:auto;bottom:0px;top:auto}.svg-animation.top{right:0px;top:-1px;bottom:auto}.svg-animation .wrapper-noanimate{position:relative;display:block;overflow:hidden;width:100%;background-repeat:repeat-x}.svg-animation .wrapper-noanimate svg{position:absolute;bottom:0px;right:0px}.svg-animation .svg-wrapper{position:relative;display:block;overflow:hidden;width:1440px}.svg-animation .svg-wrapper svg{position:absolute;bottom:0px;-webkit-transition:all 3s ease;transition:all 3s ease;right:0px}.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}@media screen and (max-width:47.9375em){.svg-animation.large .svg-wrapper,.svg-animation.large .wrapper-noanimate{height:117px}}.svg-animation.medium .svg-wrapper,.svg-animation.medium .wrapper-noanimate{height:12.5rem}.svg-animation.medium .svg-wrapper svg,.svg-animation.medium .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.small .svg-wrapper,.svg-animation.small .wrapper-noanimate{height:3.5625rem}.svg-animation.small .svg-wrapper svg,.svg-animation.small .wrapper-noanimate svg{-webkit-transition:all 2s ease;transition:all 2s ease}.svg-animation.large .svg-wrapper{height:117px!important}.svg-animation.medium .svg-wrapper{height:200px!important}.svg-animation.small .svg-wrapper{height:48px!important}section.content{position:relative;overflow:visible}section.content.illu{padding-bottom:10.625rem}section.content .wrapper{-ms-grid-column:2;-ms-grid-column-span:10;grid-column:2\/12;font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;padding-top:1.875rem;padding-bottom:1.875rem}section.content .wrapper h1{font-family:avenirbold,sans-serif;font-size:5rem;line-height:5.6875rem;overflow:visible;font-weight:900;margin-bottom:0.2em}@media screen and 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h5{font-family:avenirreg,sans-serif;font-size:1.375rem;line-height:1.875rem;font-weight:400;margin-bottom:1.4em}@media screen and (max-width:47.9375em){section.content .wrapper h5{font-size:1.125rem;line-height:1.5rem}}section.content .wrapper p{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;margin-bottom:1.4em}section.content .wrapper img{margin-bottom:1.4em;width:100%;height:auto}section.content .wrapper strong{font-family:avenirbold}section.content .wrapper b{font-family:avenirbold}section.content .wrapper a{text-decoration:none;color:black}section.content .wrapper a:hover{text-decoration:underline}section.content .wrapper a.button{text-align:center;font-family:avenirbold,sans-serif;font-size:0.9375rem;line-height:1.125rem;letter-spacing:1.6;text-transform:uppercase;margin-top:3.125rem;text-decoration:none;color:black;position:relative;overflow:visible}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:2.5rem;height:2.5rem;position:absolute;top:-0.6rem;margin-left:1.25rem}section.content .wrapper a.button svg g{stroke-width:3}section.content .wrapper a.button:hover{opacity:0.5}@media screen and (max-width:47.9375em){section.content .wrapper a.button{font-size:0.8125rem;letter-spacing:1px}section.content .wrapper a.button svg{-webkit-transform:rotate(-90deg);transform:rotate(-90deg);width:1.25rem;height:1.25rem;top:-0.25rem}}section.content .wrapper ol,section.content .wrapper ul{overflow:visible;margin-left:1.875rem;padding:0px;margin-bottom:1.4em}section.content .wrapper ol li,section.content .wrapper ul li{overflow:visible}@media screen and (max-width:63.6875em){section.content .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}@media screen and (max-width:47.9375em){section.content .wrapper img{margin:1em 0 1.4em 0}}section.content .wrapper.split{overflow:visible}section.content .wrapper.split .title{width:100%;float:left;font-family:avenirreg,sans-serif;font-size:3.125rem;line-height:3.625rem;font-weight:400;overflow:visible;margin-bottom:0.5em;overflow:visible}@media screen and (max-width:47.9375em){section.content .wrapper.split .title{font-size:1.5625rem;line-height:2.1875rem}}section.content .wrapper.split .content{overflow:visible;width:60%;float:left;padding-right:30px}section.content .wrapper.split .right{width:38%;float:right}section.content .wrapper.split .right ul{padding-left:35px}section.content .wrapper.split .right ul li{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;line-height:1.8rem;padding:0.125rem 0;overflow:visible;list-style-type:none}section.content .wrapper.split .right ul li:before{content:\"\";width:20px;height:20px;border:1px solid black;display:block;float:left;margin-right:0.625rem;margin-top:2px;margin-left:-35px}@media screen and (max-width:63.6875em){section.content .wrapper.split .right ul li{letter-spacing:0.9px;line-height:1.5625rem;padding:0.0625rem 0}section.content .wrapper.split .right ul li:before{margin-top:0px}}@media screen and (max-width:47.9375em){section.content .wrapper.split .content{width:100%;margin-bottom:0}section.content .wrapper.split .content.hideleft{display:none}section.content .wrapper.split .right{width:100%}section.content .wrapper.split .right ul{margin-left:0}section.content .wrapper.split .right ul li{padding:0}section.content .wrapper.split .right ul li:before{width:15px;height:15px}section.content .wrapper.split .right.hideright{display:none}}section.content .wrapper.full{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}section.content.post .grid-12{border-bottom:1px solid black;margin-bottom:2.5rem}section.content.post .wrapper{font-family:avenirreg,sans-serif;font-size:1.125rem;line-height:1.5rem;-ms-grid-column:2;-ms-grid-column-span:8;grid-column:2\/10;margin-bottom:0}section.content.post .wrapper h5{margin-bottom:0.2em}section.content.post .wrapper .published{font-size:0.875rem;line-height:1.25rem;margin:2.5rem 0 0 0}@media screen and (max-width:63.6875em){section.content.post{border-bottom:none}section.content.post .grid-12{border-bottom:none;margin-bottom:none}section.content.post .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13;border-bottom:1px solid black}}section.content.work .wrapper{-ms-grid-column:3;-ms-grid-column-span:8;grid-column:3\/11}@media screen and (max-width:63.6875em){section.content.work .wrapper{-ms-grid-column:1;-ms-grid-column-span:12;grid-column:1\/13}}<\/style><\/section>\n\n\n\n\n\n<section class=\"block posts \">\n\n     \n\n    <div class=\"svg-animation bottom small\">     \n    <div class=\"wrapper-noanimate\" style=\"background-image:url(\n               https:\/\/thebrandproject.com\/wp-content\/uploads\/smallblack.svg                );\">\n    <\/div>\n<\/div>\n\n    <div class=\"wrapper grid-12 \">\n\n    \n   \n    \n    <div class=\"grid-2 grid-s-1 cg-0 rg-40 rg-s-20 inner\" id=\"load-posts\" data-ppp=\"10\" data-post-type=\"post\">\n\n                <div class=\"item\"  data-id=\"1679\">\n            <div class=\"img-wrapper\">\n                <a href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"240\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/archetype.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>                <\/a>\n            <\/div>\n            <h3><a href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">Arketypen bestemmer posisjonen<\/a><\/h3>\n            <p>Vi som mennesker lever ikke i en objektiv og faktuell verden &#8211; spesielt ikke n\u00e5r det kommer til v\u00e5re tanker og f\u00f8lelser.  Noen ganger kommer man over mennesker (og merkevarer) man f\u00f8ler en kobling med. En tiltrekning det er vanskelig \u00e5 sette fingeren p\u00e5 &#8211; som om vi kjenner dem fra f\u00f8r. Hva er det som tiltrekker oss disse? Hvorfor inviterer vi dem inn i v\u00e5re liv og blir lojale mot de? En av grunnene er arketyper. <\/p>\n            <a class=\"readmore\" href=\"https:\/\/thebrandproject.com\/no\/arketype\/\">Les hele historien <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n        <\/div>\n                <div class=\"item\"  data-id=\"1684\">\n            <div class=\"img-wrapper\">\n                <a href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1303\" src=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-scaled.jpg 2048w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-720x458.jpg 720w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-1280x815.jpg 1280w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-768x489.jpg 768w, https:\/\/thebrandproject.com\/wp-content\/uploads\/getty-images-goYj5vfSprE-unsplash-1536x977.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                <\/a>\n            <\/div>\n            <h3><a href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">M&#038;A: When brand matters most<\/a><\/h3>\n            <p>More than ever before, mergers &#038; acquisitions are brand-driven choices for continuous growth and development of an organization. When executed right, a strategic expansion can secure transformation success and create new, powerful verticals. However, merging or acquiring another brand requires a clear understanding of the forces that come in play when integrating two organizations \u2014 effectively transforming them into a new reality. And changing the brand strategy at the very core.<\/p>\n            <a class=\"readmore\" href=\"https:\/\/thebrandproject.com\/no\/ma-when-brand-matters-most\/\">Les hele historien <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    <path d=\"M152.75,10.1234568 L162.75,20 L172.75,10.1234568 M162.75,4.08562073e-14 L162.75,19.7530864\" id=\"Combined-Shape\" transform=\"translate(162.750000, 10.000000) rotate(-90.000000) translate(-162.750000, -10.000000) \"><\/path>\n                <\/g>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg> <\/a>\n        <\/div>\n              \n    <\/div>\n        \n\n\n            <div class=\"grid jc archivelink\">\n            <a href=\"https:\/\/thebrandproject.no\/innsikt\/\"><span>G\u00e5 til innsikt<\/span><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"22px\" height=\"21px\" viewBox=\"0 0 22 21\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Combined Shape<\/title>\n    <g id=\"Finalz\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"TBP-Home-Desktop-Jan-2022\" transform=\"translate(-912.000000, -3779.000000)\" stroke=\"#000000\">\n            <g id=\"Group-6\" transform=\"translate(180.000000, 3260.000000)\">\n                <g id=\"Group-3\" transform=\"translate(580.000000, 519.750000)\">\n                    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